Senior Digital Marketing Specialist

Mini Mall Storage Properties; Calgary; On-site; CAD 50,000 - 55,000; Full time

Job summary

Mini Mall Storage Properties is seeking a Senior Digital Marketing Specialist to drive growth through high-impact digital campaigns. The ideal candidate will have 5-7 years of experience in managing complex advertising strategies across multiple platforms, with a focus on performance and ROI optimization. Join a fast-growing team where you can make a difference in the self-storage industry while enjoying a competitive compensation package and a dedicated culture of inclusion and support.

Benefits

Group benefits plan

RRSP/401K matching program

Employer supported volunteer program

Discretionary bonus program

Safety-first work environment

Qualifications

• 5-7 years of experience in digital advertising management.
• Experience with high-budget campaigns in multiple verticals.
• Advanced skills in analytics and performance reporting.

Responsibilities

• Build and manage six-figure advertising campaigns across various platforms.
• Analyze performance metrics and optimize campaigns for ROI.
• Mentor the Digital Marketing Coordinator.

Skills

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing, Advertising, Business

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

Google Ads

Google Tag Manager

Job description

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Mini Mall Storage Properties has experienced rapid growth since beginning operations in 2020, and our momentum shows no signs of slowing as we continue acquiring storage facilities across North America. We are dedicated to making storage simple, accessible, and convenient for all of life’s transitions and treasures, while staying focused on leading the industry and challenging traditional norms.

Our mission is to deliver the Mini Mall Experience in everything that we do, with a strong focus on our Service, Brand, and Employee Experiences. Our team’s dedication is what enables us to deliver an exceptional service experience to our customers – both internal and external, uphold a high level of brand consistency, and foster a workplace culture of innovation, inclusion, and collaboration.

Guided by our values of integrity, grit, customer focus, community, and safety and security, our goal is to work together to create a company where everyone is motivated to contribute to our shared mission. We are looking for someone to help us continue to redefine the self-storage industry, build lasting relationships with the communities we serve, and set new standards for our business.

Join us in shaping the future of self-storage as we expand across North America, and create long-lasting, meaningful careers.

WHAT WILL YOU DO?

• Build, manage, and optimize six-figure campaigns for restricted and non-restricted verticals across Google, Facebook, Instagram, YouTube, Bing, Yelp, and LinkedIn, with potential expansion to emerging channels.
• Analyze campaign performance and continuously implement optimization strategies to maximize ROI.
• Create and maintain keyword targeting strategies; monitor and report on key performance indicators (KPIs) to track campaign success.
• Identify actionable insights and provide strategic recommendations to enhance campaign effectiveness and drive growth.
• Collaborate with vendors to execute and track digital advertising updates and initiatives.
• Export, organize, and analyze large datasets from Enterprise Resource Planning (ERP), Marketing Automation, and open-source platforms.
• Maintain and update data trackers and forecasting models to support campaign planning and reporting.
• Conduct audience and consumer research across Google Ads, Google Analytics, and social advertising platforms to identify and leverage the most relevant opportunities per channel.
• Manage and optimize Google Tag Manager (GTM) containers for integration with multiple marketing technology (MarTech) tools.
• Oversee conversion tracking using GTM to ensure accurate performance measurement.
• Manage multiple projects and priorities effectively in a dynamic, fast-paced environment.
• Mentor and support the Digital Marketing Coordinator.
• Conduct competitor research and market analysis to develop effective targeting strategies.
• Develop and implement new budget allocations based on performance data and business objectives.
  
  
  

WHAT WILL YOU NEED?

• Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
• 5 - 7 years of hands-on experience managing and optimizing digital advertising campaigns across Google Ads, Facebook, Instagram, YouTube, Bing, Yelp, and LinkedIn.
• Proven success managing high-budget campaigns in both restricted and non-restricted verticals.
• Strong analytical skills with experience interpreting data from advertising platforms, ERP systems, E-commerce and Marketing Automation tools.
• Proficiency with Google Analy tics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major digital ad platforms.
• Advanced experience with Google Tag Manager, including implementation and management of conversion tracking.
• Strong working knowledge of keyword targeting, A/B testing, and performance reporting.
• Experience with exporting and analyzing large datasets using Excel, Google Sheets, or other data analysis tools.
• Familiarity with MarTech stacks and digital tracking infrastructure.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Excellent project management and organizational skills with strong attention to detail.
• Strong written and verbal communication skills for cross-functional collaboration and vendor coordination.
  
  
  

WHAT DO WE OFFER?

• We live and breathe our core values. We make a difference and have a positive impact on people. We act responsibility and hold ourselves, and each other, accountable. We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
• With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There's no limit to the impact you can make.
• We provide a competitive compensation package comprised of a group benefits plan, RRSP/401K matching program, employer supported volunteer program, and a discretionary bonus program.
• We are committed to a safety-first work environment.
  
  
  

What makes us different makes us stronger. We strive to ensure Mini Mall Storage Properties is a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be — and bring — their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. Should you require accommodation to participate fully in the recruitment process, please email [e-mail].

#MM123

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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