Marketing Specialist

Gescan; Calgary; On-site; CAD 50,000 - 55,000; Full time

Job summary

Gescan, a leader in electrical distribution, is seeking a Marketing Specialist to develop marketing communication plans and produce engaging content. The ideal candidate will have a background in marketing or communications and be skilled in copywriting and project management, contributing to campaigns that drive customer acquisition and enhance internal communications.

Benefits

Flexible benefits program

Tuition Reimbursement

Employee Discounts

Career development opportunities

Company paid Life Insurance

Employee Assistance Program

Qualifications

• 3-5 years of experience in a similar role.
• Previous experience with Content Management Systems is considered an asset.
• Expert in AP writing style with superb editing skills.

Responsibilities

• Develop and execute integrated marketing communication plans.
• Lead and improve marketing activities and ad copy writing.
• Manage email marketing campaigns and track effectiveness.

Skills

Communication

Project Management

Copywriting

Content Development

Education

Diploma or degree in Marketing, Communications, or Journalism

Job description

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With over 60 years of industry experience, Gescan has 26 branches located across Western Canada. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 7 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Scope of the Position:

Reporting to the Marketing Director, you are a creative marketing and communications professional with experience crafting clear and compelling content. You have a knack for copywriting in support of marketing campaigns that drive customer acquisition. You posses exceptional communication skills with quality of work and attention to detail at the forefront of everything you do.

As a Marketing Specialist, you will be responsible for developing and executing integrated marketing communication plans working collaboratively across a diverse team of specialists. You will research and communicate technical product information through various channels including web, print, video, social and email. You will produce engaging content whether it is text, visual or auditory, for both internal and external audiences.

Major Responsibilities:

• Lead, develop, implement and continuously improve communications/marketing activities.
• Maintain a high volume of quality content for all promotional materials and write ad copy for marketing campaigns customized to the audience and medium of communication.
• Implement internal communications strategy including revamping the company intranet, writing bi-monthly corporate newsletters, interviewing and producing employee profiles, and spearheading an employee ambassador program.
• Research, plan and execute on specific communication initiatives including writing content for the company website, infographics and blog.
• Provide front-end web support to maintain all webpages and ensure content uses best practices in keyword planning and search engine optimization.
• Leverage digital insights (e.g. Google Analytics) to inform topics and direction of content creation.
• Manage email marketing campaigns and editorial calendar on a regular basis.
• Track and report on the effectiveness of all communication strategies and come up with innovative solutions to better share our message and brand.
• Adhere to the company communications style guide to produce high-quality, error free content.
• Other duties as required.

Education & Training:

• Diploma or degree with a specialization in Marketing, Communications, Journalism or similar field.
• Previous experience with Content Management Systems considered an asset.
• Experience creating engaging intranet content. SharePoint intranet publishing is a plus.
• Exceptional communication and organizational skills.
• Expert in AP writing style and superb verbal, writing, editing and proofreading skills.
• Strong project management skills and the ability to manage multiple projects at one time in a fast-paced environment.
• Photo and video editing skills are considered an asset.

Experience:

• Three to five years experience in a similar role.
• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

More information on Gescan:

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit https://www.sonepar.com/en/commitments/sustainability.

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit https://www.sonepar.com/en/commitments/diversity-and-inclusion.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:

We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wholesale

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