Senior Digital Marketing Manager - Immunology Campaigns

Eli Lilly and Company; Toronto; On-site; CAD 65,000 - 164,000; Full time

Benefits offered by this job

Pension plan

Vacation benefits

Healthcare benefits

Well-being programs

Job summary

Lilly Canada is seeking a Senior Digital Marketing Manager to lead omnichannel campaigns across HCP and consumer audiences, driving brand awareness and revenue growth. You will coordinate strategy, budgeting, and partnerships, ensuring compliance with Health Canada and PAAB standards while leveraging data-driven insights.

Three levels are offered (Associate to Manager) with compensation reflecting experience.

Qualifications

• 3-5 years of digital/omnichannel marketing experience.
• BA/BS degree from a recognized Canadian or equivalent institution.
• Strong data analysis skills with proficiency in analytics platforms.
• Excellent written and verbal communication skills (English required).
• Experience with CRM platforms (Salesforce, HubSpot, or Veeva).

Responsibilities

• Develop and execute omnichannel digital marketing strategies across HCP and consumer segments.
• Plan and manage DTC campaigns: paid search, display, programmatic, video, social, and email.
• Partner with cross-functional teams to translate priorities into integrated campaigns.
• Drive innovation by piloting emerging platforms and marketing technologies.
• Monitor campaign performance and ROI; collaborate with analytics to evaluate effectiveness.

Skills

Digital marketing

Omnichannel

Data analytics

CRM platforms

Project management

Education

BA/BS degree

Tools

Google Analytics

Adobe Analytics

Salesforce

HubSpot

Veeva

Job description

Lilly Canada is seeking a Senior Digital Marketing Manager to lead omnichannel campaigns across HCP and consumer audiences, driving brand awareness and revenue growth. You will coordinate strategy, budgeting, and partnerships, ensuring compliance with Health Canada and PAAB standards while leveraging data-driven insights.

Three levels are offered (Associate to Manager) with compensation reflecting experience.