Senior Digital Marketing Manager

INK Entertainment Group; Toronto; Presencial; CAD 77 000 - 104 000; Tempo integral

Resumo da oferta

INK Entertainment Group is seeking a Senior Digital Marketing Manager to translate ideas into digital experiences. You will own paid media, CRM, email, and analytics, collaborating with teams across restaurants, nightlife, live events, and venues to drive awareness and bookings.

You’ll lead campaigns, optimize performance, and manage agencies while shaping INK’s digital strategy for a portfolio spanning awards, concerts, and entertainment. Toronto-based, in-office role.

Qualificações

• 5–8 years of progressive digital marketing experience.
• Experience in hospitality, entertainment, live events, or consumer brands preferred.
• Strong experience across paid media, CRM, email, SEO, analytics, and digital strategy.
• Experience managing digital agencies and external partners.

Responsabilidades

• Own paid digital media campaigns across Google, Meta, TikTok, YouTube, and more.
• Develop and execute email, CRM, lifecycle campaigns.
• Optimize websites and digital experiences for conversions.
• Drive audience growth, acquisition, and customer retention.
• Collaborate with internal teams and external agencies to deliver campaigns.
• Analyze performance and translate data into actionable optimizations.

Conhecimentos

Digital marketing

Paid media

CRM

Email marketing

SEO

Analytics

Digital strategy

Ferramentas

GA4

Descrição da oferta de emprego

This is a full-time, in-office position based at INK Entertainment's Head Office in the heart of Yorkville. We believe our best ideas come from collaboration, creativity, and being together, which is why this role works primarily from our Toronto headquarters, partnering closely with teams across our restaurants, nightlife venues, live events, and entertainment brands.

Build What's Next in Hospitality, Entertainment & Live Experiences.

At INK Entertainment, we don't just open restaurants or produce events—we create destinations, experiences, and brands that people remember.

From award-winning restaurants and nightlife venues to concerts, festivals, and cultural experiences, INK is redefining hospitality and entertainment across North America. Our restaurant portfolio includes Amal (Toronto, Miami & Fort Lauderdale), Byblos (Toronto & Miami), Daphne, Figo, Level 6 (Miami), Beso by Patria, Sofia Yorkville, Sofia Design District (Miami), Primadonna, Vinny, Honey Chinese, Melani, STORYS Building, Portland Room and our premium QSR concept Little Baba. INK also operates trendsetting nightlife destinations, including REBEL, Cabana, and DPRTMNT. The company represents Taglialatella Galleries in Toronto, New York, and Paris, and produces Canada's largest electronic music festival, VELD, now entering its 14th consecutive year.

We're looking for a Senior Digital Marketing Manager who knows how to turn ideas into digital experiences, audiences into customers, and campaigns into measurable results.

This is a senior, hands-on role for a digital marketing expert who is equally comfortable developing a media strategy, optimizing a campaign, analyzing performance, managing agencies, and working with creative teams to bring campaigns to life.

The Opportunity

As Senior Digital Marketing Manager, you'll be a key digital marketing partner across INK's portfolio of restaurants, nightlife venues, concerts, festivals, hospitality brands, and entertainment experiences.

You’ll develop and execute digital marketing strategies across paid media, CRM, email, SEO, websites, analytics, audience development, and digital customer acquisition.

You’ll work closely with Marketing, Creative, Operations, PR, Events, Brand Partnerships, and external agencies to deliver digital campaigns that drive awareness, reservations, ticket sales, revenue, and engagement.

This is an opportunity for someone who wants significant ownership and influence without the traditional people-management responsibilities of a senior management role.

What You'll Own:

• Develop and execute digital marketing strategies across INK's hospitality, entertainment, music, and live event portfolio.
• Translate marketing and business objectives into measurable digital strategies and campaigns.
• Develop channel strategies and campaign plans based on audience, business objectives, and performance data.
• Identify emerging digital platforms, technologies, trends, and consumer behaviours that can create opportunities for INK.
• Partner with internal stakeholders and external agencies to ensure digital campaigns are strategically aligned and effectively executed.

Performance Marketing & Paid Media

• Own paid digital media campaigns across Google, Meta, TikTok, YouTube, Snapchat, Reddit, Spotify, and other relevant platforms.
• Manage campaign planning, audience targeting, budgets, optimization, and reporting.
• Manage relationships with external media agencies and digital partners.
• Optimize campaigns to maximize ROI, ROAS, conversions, and customer acquisition.
• Develop and test new approaches to audience growth and digital acquisition.
• Monitor industry and platform changes and recommend opportunities to improve performance.

Customer Growth & CRM

• Develop strategies that drive reservations, ticket sales, memberships, loyalty, gift card sales, and online revenue.
• Develop and execute email, SMS, and lifecycle marketing campaigns.
• Support customer segmentation and personalization strategies.
• Use customer data and behavioural insights to improve acquisition, engagement, and retention.
• Identify opportunities to improve the customer journey from discovery through conversion and repeat engagement.

Websites & Digital Experiences

• Manage and optimize INK's corporate, venue, event, and entertainment websites.
• Partner with internal stakeholders, developers, and external agencies on website updates, enhancements, and new digital experiences.
• Ensure digital experiences are mobile-first, intuitive, on-brand, and conversion-focused.
• Optimize reservation, ticketing, membership, gift card, and other digital customer experiences.
• Identify opportunities to improve website performance, usability, SEO, and conversion.

Music, Live Events & Entertainment

• Develop digital marketing campaigns supporting concerts, festivals, nightlife programming, and live experiences.
• Develop audience acquisition and ticket sales strategies for major events and entertainment properties.
• Work with promoters, event teams, artists, agencies, and external partners to execute integrated digital campaigns.
• Develop digital strategies around event announcements, ticket on-sales, event launches, and post-event engagement.
• Analyze audience and campaign data to continuously improve event marketing performance.

Brand Partnerships

• Support digital strategies for sponsorships, partnerships, and branded experiences.
• Work with the Brand Partnerships team to develop and execute digital activations.
• Develop measurable digital strategies that demonstrate value to partners and sponsors.
• Identify opportunities to integrate partners into INK's digital ecosystem in ways that enhance the guest experience.

SEO, Analytics & Optimization

• Own SEO initiatives and identify opportunities to increase organic traffic and search visibility.
• Monitor digital performance through GA4, advertising platforms, CRM reporting, and other analytics tools.
• Develop regular digital performance reports and insights for Marketing leadership.
• Translate data into clear recommendations and actions.
• Conduct testing and experimentation to continuously improve performance.
• Track key performance indicators including traffic, conversion, customer acquisition cost, ROAS, engagement, reservations, ticket sales, and revenue.
• Stay ahead of emerging digital, AI, marketing automation, and consumer technology trends.
• Identify opportunities to use AI and automation to improve campaign efficiency, personalization, and customer experience.
• Evaluate and recommend new platforms, tools, and technologies.
• Test new digital approaches and make recommendations based on performance and business value.
• Bring new ideas and perspectives to INK's digital marketing strategy.

Who You Are:

You're a digital marketing expert who gets things done.

You're strategic enough to see the big picture, but hands-on enough to get into the details. You can build a campaign strategy, brief an agency, analyze performance, identify what's not working, and make the necessary changes.

You thrive in a fast-paced, creative environment where priorities move quickly and every brand has its own personality.

You're curious, commercially minded, data-driven, and culturally aware. You understand that great digital marking isn't just about clicks—it's about creating experiences that make people want to book, buy, attend, return, and share.

What You'll Bring:

• 5–8 years of progressive digital marketing experience.
• Experience in hospitality, entertainment, live events, music, lifestyle, retail, or consumer brands is strongly preferred.
• Strong experience across paid media, performance marketing, CRM, email marketing, SEO, analytics, and digital strategy.
• Demonstrated experience managing multi-brand digital campaigns.
• Strong understanding of customer acquisition, conversion, retention, and digital commerce.
• Experience managing digital agencies, media partners, and external vendors.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent project management and organizational skills.
• Strong communication and cross-functional collaboration skills.
• Experience with ticketing platforms, event marketing, sponsorship activations, or entertainment marketing is an asset.
• A genuine interest in hospitality, music, entertainment, culture, technology, and emerging digital trends.

Compensation

The salary for this role is $90,000 CAD per year, plus benefits.

The final offer will be based on a variety of factors, including relevant experience, skills, education, qualifications, and market considerations.

Diversity, Equity & Inclusion

At INK Entertainment, we believe that great experiences are created by diverse teams and unique perspectives. We are committed to fostering an inclusive workplace where every employee feels welcomed, respected, empowered, and supported to do their best work.

We celebrate diversity in all its forms and encourage applications from individuals of all backgrounds, identities, experiences, and abilities.

We are proud to be an equal opportunity employer and are committed to providing an accessible and inclusive recruitment process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the hiring process, please let us know and we will work with you to meet your needs.