Senior Digital Marketing Lead for Growth & Brand

Konrad; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Socials, Outings & Retreats

Retirement Planning

Parental Leave Program

Annual tech & travel allowance

Culture of Learning & Development

Flexible Working Hours

Work from Home Flexibility

Service Recognition Programs

Job summary

Konrad is seeking a Senior Digital Marketing Specialist to lead creative and data-driven initiatives that boost global awareness, engagement, and growth. Reporting to the Digital Brand team, you’ll guide client and internal projects from campaigns to web optimizations while ensuring a cohesive brand voice across channels.

You will work across teams to plan and execute campaigns, shape marketing strategy, and craft innovative digital experiences.

Qualifications

• 2.5–5 years of relevant experience in digital marketing, content strategy, or communications.
• Strong grasp of digital marketing channels (paid, organic, email, social) and campaign execution.
• Solid understanding of brand strategy and a passion for creative problem-solving.
• Highly organized with excellent project management, prioritization, and communication skills.
• Ability to collaborate cross-functionally and lead multidisciplinary project teams.
• Analytical thinker with strong problem-solving ability.
• Comfortable presenting ideas and results to clients and internal teams.
• Self-motivated, detail-oriented, and able to work independently.
• An eye for detail and a commitment to producing polished, professional work.

Responsibilities

• Lead client-facing projects, including digital campaigns, copywriting, and content strategy.
• Manage a variety of internal and external initiatives for Konrad teams.
• Help drive digital strategy across touchpoints from concept to execution while maintaining a consistent and compelling brand voice.
• Plan and facilitate design thinking workshops with cross-functional teams to solve business challenges.
• Build, optimize, and manage complex digital campaigns.
• Write, edit, and publish authoritative content for our websites.
• Concept, create, and manage social media content and engagement strategies.
• Analyze marketing performance, report on KPIs, and suggest data-driven optimizations.
• Collaborate with global teams to ensure brand alignment and enhance digital presence across channels.
• Research new trends, tools, and best practices to support innovation and continuous improvement.

Skills

Digital marketing

Content strategy

Campaign management

Brand strategy

Cross-functional collaboration

Data-driven decision making

Communication

Project management

Presentation skills

Job description

Konrad is seeking a Senior Digital Marketing Specialist to lead creative and data-driven initiatives that boost global awareness, engagement, and growth. Reporting to the Digital Brand team, you’ll guide client and internal projects from campaigns to web optimizations while ensuring a cohesive brand voice across channels.

You will work across teams to plan and execute campaigns, shape marketing strategy, and craft innovative digital experiences.