Senior Digital Content Strategy Lead for AI Experiences

ServiceNow; Montreal (administrative region); On-site; CAD 140,000 - 190,000; Full time

Job summary

ServiceNow in Montreal is seeking a leader of Digital Content Strategy to define how content powers buyer journeys and AI-enabled experiences across ServiceNow.com and our digital ecosystem.

You will shape narrative systems, content models, and governance, partnering with Experience Strategy, Architecture, Product Marketing, Brand, UX, SEO, Analytics, and Engineering to transform pages into intelligent, connected experiences.

Qualifications

• 10+ years leading digital content strategy or editorial strategy for large-scale digital properties.
• Proven experience developing content governance and editorial standards.
• Strong collaboration across Product Marketing, Brand, UX, SEO, Analytics, and Engineering.

Responsibilities

• Define the digital narrative strategy for ServiceNow's experiences.
• Build AI-ready content systems with modular, reusable content.
• Shape digital experiences around high-value journeys and goals.
• Lead editorial strategy and quality across digital experiences.
• Lead scalable content governance with playbooks and standards.
• Drive optimization with SEO, analytics, and experimentation.
• Enable teams with frameworks and governance for faster delivery.

Skills

Digital content strategy

Editorial leadership

Content governance

Enterprise content programs

Content models & taxonomy

Tools

Adobe Experience Manager

Job description

ServiceNow in Montreal is seeking a leader of Digital Content Strategy to define how content powers buyer journeys and AI-enabled experiences across ServiceNow.com and our digital ecosystem.

You will shape narrative systems, content models, and governance, partnering with Experience Strategy, Architecture, Product Marketing, Brand, UX, SEO, Analytics, and Engineering to transform pages into intelligent, connected experiences.