Senior Demand Planner

Wakefield Canada Inc.; Toronto; Hybrid; CAD 90,000 - 125,000; Full time

Job summary

Wakefield Canada Inc., based in Toronto, Ontario, is seeking a Senior Demand Planner to lead demand forecasting and S&OP across the Canadian network. You will analyze market and sales data and partner with Planning, Distribution, Finance and Sales to ensure accurate, on-time inventory planning for Wakefield customers.

The role focuses on KPI development, forecasting model maintenance, and continuous improvement of forecasting tools.

Qualifications

• Strong analytical skills with experience in demand planning, forecasting and KPI development.
• Ability to lead cross-functional collaboration across Planning, Distribution, Finance and Sales.
• Experience with S&OP processes and forecasting tools an asset.

Responsibilities

• Lead the analysis of market and sales data to provide accurate demand forecasts.
• Develop and publish KPIs and dashboards for demand planning and financial forecasting.
• Manage monthly S&OP and CPFR activities with internal teams and key accounts.
• Maintain forecasting models and adjust for promotions, lifecycle events and market changes.
• Coordinate with Planning, Distribution, Finance and Sales to align on forecasts and launches.

Job description

Position Title:Senior Demand Planner
Department:Procurement and Planning, Supply Chain
Reporting Manager:Director, Procurement and Planning

Why Wakefield Canada? Lead. Grow. Make an impact.

Join a purpose-driven, Canadian-owned company - The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We're growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.

Competitive compensation, benefits, and rewards. Real influence.

Let's build something great - together

About Wakefield Canada

Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.

Position Overview

The Senior Demand Planner is responsible for the analysis of market and sales data across the organization and based on historical data points plus stakeholder input provides an accurate demand and supply forecast across various lines of business. This role is critical in ensuring effective planning for inventory management across the Canadian distribution/warehousing network to ensure full on-time service for Wakefield customers.

In addition the Senior Demand Planner will focus on the development and reporting of Key Performance Indicators (KPI's), leading/standardizing/enhancing Sales and Operations Planning (S&OP) processes and optimizing forecasting tools including robust documentation. The incumbent will work closely with the Planning, Distribution, Finance and Sales teams.

• Lead the development and publication of key performance indicators (KPI's), as it relates to demand planning and financial forecasting;
• Detect variations in forecasted performance vs. actual and trending variations, seek resolutions with respective stakeholders;
• Establish and manage standardized reporting and dashboards;
• Provide analytical insight for further process improvement opportunities;
• Lead monthly cycle of S&OP and CPFR meetings, gathering market insights from various internal groups (Retail Sales, NCD Sales, RSM's, Marketing and key accounts);
• Engage cross functional partners to ensure alignment on S&OP and CPFR process changes;
• Lead S&OP and CPFR current state/future state mapping sessions;
• Maintain and fine tune Forecasting Models to ensure models fit with market trends, judgment events and sales input;
• Responsible for supporting new product launches, product or account transitions, lifecycle planning, LRP and period forecast modeling;
• Work collaboratively with Planning Team and extended contacts to ensure forecasting requirements are met;
• Establish and monitor forecast accuracy, forecast bias and value-add metrics at appropriate product, customer, channel and location levels;
• Conduct structured root-cause analysis of forecast error and implement corrective actions with commercial and operational stakeholders;
• Evaluate statistical model performance and apply documented overrides based on promotions, customer intelligence, product lifecycle events and market conditions;
• Provide ad hoc forecasts, sales and prepare archive reports as requested to assist management decision making process;

KEY COMPETENCIES

• • • Problem resolution capabilities with strong analytical skills, detail orientation and