Senior Customer Marketing Manager, Advocacy

Clio; Toronto, Burnaby, Calgary; Hybrid; CAD 157.000 - 213.000; Vollzeit

Benefits dieser Stelle

Hybrid work

Health benefits

Dental and vision

20 days off

Counseling benefit

RRSP matching

RESP contribution

Zusammenfassung

Clio is seeking a strategic Senior Customer Marketing Manager to lead growth and optimization of the referral programme within the Customer Marketing Team. You will design experiments, own channel goals, and drive engagement and ROI across stages of the funnel.

With 5+ years in B2B software marketing, you will leverage data to segment audiences, refine messaging, and collaborate with sales, CS, and marketing to align initiatives with business goals.

Qualifikationen

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Strong relationship-building skills and a positive attitude.

Aufgaben

• Design and launch new experiments to extend our referral program.
• Own channel goals, track performance, and report on key metrics including referral rates, MQLs, pipeline contribution, ROI.
• Monitor and analyse program performance metrics with actionable insights.
• Leverage customer and data insights to identify new segmentation opportunities.
• Continuously test and optimise referral workflows, incentives, and messaging.

Kenntnisse

Referral program design

Data-driven

Cross-functional collaboration

Campaign management

B2B software marketing

Content creation

Tools

Salesforce

Ambassador

Sendoso

Pendo

Marketing automation

Jobbeschreibung

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary. We are also open to candidates across Canada or the U.S.

This is a 12-Month Fixed Term Contract.

What your team does:

At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

Who you are:

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.

You will:

• Design and launch new experiments to further extend our referral program.

• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.

• Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.

• Leverage customer and data insights to identify opportunities for new segmentation strategies.

• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.

• Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

What you have:

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.

• Exceptional written and verbal communication skills with the ability to create engaging content.

• Proven success in driving pipeline growth and revenue through integrated campaigns.

• Excellent relationship-building skills and a strong positive attitude.

• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.

• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.

• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.

• Strong project management skills and comfort with Asana or other project management tools

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development

This role is a backfill for an existing position.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $112,800 to $152,600 USD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.