Product Marketing Manager, Financial Services

Clio; Toronto; Hybrid; CAD 97,000 - 132,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary and benefits

Health, dental, and vision insurance

RRSP matching and RESP contribution

Flexible time off

Job summary

Clio is seeking a Product Marketing Manager to lead GTM and product adoption across multiple product portfolios from Burnaby, Toronto or Calgary. The role focuses on positioning, messaging, feature launches, adoption programs, and enabling teams to articulate product value to customers.

You will partner with product, sales, support, and success teams to craft customer-centric marketing plans, driven by data and market insights, to improve product usage and retention.

Qualifications

• 2–4 years of product marketing experience.
• Data-first approach with analytics to inform program strategies.
• Strong storytelling and writing skills for go-to-market content.
• Strategic yet tactical thinker with ownership and collaboration.

Responsibilities

• Lead GTM and product adoption efforts for product portfolios.
• Partner with product teams to develop market strategies for new features.
• Enable internal teams to tell a compelling product story across channels.
• Develop stand-out product messaging and campaigns differentiating Clio in the market.
• Build and execute marketing plans to boost adoption and retention.
• Gather customer feedback to refine product marketing initiatives.

Skills

Data-driven

Storytelling

GTM strategy

Cross-functional

Analytical thinking

Tools

Analytics platforms

Job description

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary.

What your team does:

Rated a top place to work in product marketing by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

Who you are:

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You love uncovering a story within both product and audience data to drive strategic approaches to your campaigns and releases and you have a comfort with numbers. You have a deep understanding of customer pain points and needs, and can communicate complex products in a compelling and impactful way. You are proactive to deliver against timelines and deadlines.

You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame.

What you'll work on:

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, adoption programs, internal team enablement, and other programs that help empower our customers to improve their operations.

Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.

Enabling sales, marketing, support, customer success, payment operations, revenue operations and other internal teams to tell a compelling story about our product benefits.

Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.

Building and executing tactical marketing plans that increase product and feature adoption and support retention.

Speaking to and with our customers to gain new perspective and feedback on our products.

Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.

Building experiments, testing theories, and sharing learnings with cross-functional teams.

Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.

Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

What you bring:

• You are experienced. You have at least 2-4 years of experience in product marketing.




• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations on program strategies as well as audience segmentation, and you substantiate your approaches.




• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.




• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.




• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.




• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.




• You have a bias toward action. You’re energised by making things happen and getting things done.




• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.




• You’re creative. You have a habit of thinking outside the box in your marketing approaches.




• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.

Serious bonus points if you have:

Fintech / Payments Experience

Experience in the legal or legal technology industry

What your team does:

Rated a top place to work in product marketing by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

Who you are:

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You love uncovering a story within both product and audience data to drive strategic approaches to your campaigns and releases and you have a comfort with numbers. You have a deep understanding of customer pain points and needs, and can communicate complex products in a compelling and impactful way. You are proactive to deliver against timelines and deadlines.

You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame.

What you'll work on:

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, adoption programs, internal team enablement, and other programs that help empower our customers to improve their operations.

• Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.




• Enabling sales, marketing, support, customer success, payment operations, revenue operations and other internal teams to tell a compelling story about our product benefits.




• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.




• Building and executing tactical marketing plans that increase product and feature adoption and support retention.




• Speaking to and with our customers to gain new perspective and feedback on our products.




• Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.




• Building experiments, testing theories, and sharing learnings with cross-functional teams.




• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.




• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

What you bring:

• You are experienced. You have at least 2-4 years of experience in product marketing.




• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations on program strategies as well as audience segmentation, and you substantiate your approaches.




• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.




• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.




• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.




• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.




• You have a bias toward action. You’re energised by making things happen and getting things done.




• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.




• You’re creative. You have a habit of thinking outside the box in your marketing approaches.




• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.

Serious bonus points if you have:

• Fintech / Payments Experience




• Experience in the legal or legal technology industry

This role is a backfill for an existing position.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance




• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.




• Flexible time off policy, with an encouraged 20 days off per year.




• $2000 annual counseling benefit




• RRSP matching and RESP contribution




• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $97,300 to $131,700 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.