Senior Manager, Creator & Content Partnerships

Socket.dev; Toronto; On-site; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Flexible hours

Wellness days

Health benefits

Paid sick days

Product discounts

Onboarding buddy

GRSP

Paid time off

Product training

Job summary

Saje Natural Wellness is seeking a Senior Manager, Creator & Content Partnerships to bring our wellness brand to life through creators, voices, and ideas that add credibility to our mission. This leader will develop partnerships that outperform traditional influence and deliver measurable brand and business impact across Canada and the US.

Reporting to the Senior Director, Consumer Engagement, you will build a network of creators, experts, and advocates, collaborate with Brand, Growth, and

Qualifications

• 6+ years of experience in creator partnerships or related field in a B2C environment.
• Established relationships with agencies and creators in Canada and the US.
• Proven ability to build and manage relationships with creators, influencers, ambassadors, affiliates and employees.
• Strong knowledge of social media, affiliate marketing, and emerging digital trends.
• Ability to translate business objectives into actionable influencer strategies.
• Excellent communication, negotiation, and project management skills.
• Strong analytical mindset with experience measuring performance.
• Experience across wellness/beauty/lifestyle brands is preferred.

Responsibilities

• Develop and lead creator partnerships and advocacy strategy across influencers, experts, KOLs, affiliates, and employees.
• Recruit and grow a network of authentic brand partners who create engaging content.
• Collaborate with Growth to scale creator content through paid amplification, whitelisting, and performance marketing initiatives.
• Work with Brand and Creative teams to map casting strategies to connect with authentic creators, experts, advocates, employees, and community storytellers.
• Launch and optimize Saje's affiliate program to drive content creation, traffic, conversion and revenue.
• Oversee the Earned Media Manager and provide strategic guidance on gifting, product seeding, and experiential events that drive brand awareness and earned impact.
• Maintain ongoing relationships with agency partners and creators to foster brand affinity, advocacy, and long-term loyalty.
• Partner cross-functionally with Brand, Growth, Social, Digital and Creative teams to develop high-performing content across channels.
• Identify new partnership, content, and advocacy opportunities through trends, insights, and community listening.
• Track and report program performance across engagement, earned media value (EMV), affiliate revenue, traffic, conversion, content production and ROI.

Skills

Creator partnerships

Influencer marketing

Advocacy

Social media

Community marketing

ROI tracking

Negotiation

Project management

Analytics

Job description

Overview:

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The impact you'll make:

We’re looking for a passionate, strategic, and creative Senior Manager, Creator & Content Partnerships to bring our wellness brand to life through partners, voices, and ideas that add expertise and credibility to our mission. This leader will develop partnerships that outperform traditional peer-to-peer influence and deliver measurable brand and business impact.

The ideal candidate has deep experience working with creators and understands which metrics matter when evaluating engagement versus reach. You have a proven track record of harnessing the power of brand evangelists—including community members and employees—to deliver measurable results.

The Senior Manager, Creator & Content Partnerships is responsible for developing and managing Saje’s content partnerships and advocacy strategy to drive brand awareness, consumer engagement, brand storytelling, and demand.

Reporting to the Senior Director, Consumer Engagement, this role will build and nurture a network of creators, influencers, experts, key opinion leaders (KOLs), community members, and employees who authentically bring the Saje story to life. Working closely with the Brand, Growth, Social, and Digital teams, this leader will develop content partnerships that increase advocacy, generate social-first content, and strengthen Saje’s connection with consumers.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

What you'll do:

• Develop and lead Saje's creator, partnership and advocacy strategy across influencers, experts, KOLs, affiliates, employee advocates, and community members.
• Recruit, nurture, and grow a network of authentic brand partners who create engaging content and drive brand awareness, advocacy, and consumer demand.
• Partner closely with the Growth team to scale creator content through paid amplification, whitelisting, and performance marketing initiatives.
• Collaborate with Brand and Creative teams to develop casting strategies that connect campaigns with authentic creators, experts, advocates, employees, and community storytellers.
• Launch, manage, and optimize Saje's affiliate program to drive content creation, traffic, conversion, and revenue.
• Oversee the Earned Media Manager and provide strategic guidance on gifting, product seeding, and experiential events that drive brand awareness and earned impact.
• Own ongoing relationships with agency partners and creators to foster brand affinity, advocacy, and long-term loyalty.
• Partner cross-functionally with Brand, Growth, Social, Digital and Creative teams to develop high-performing content across channels.
• Identify new partnership, content, and advocacy opportunities through trends, insights, and community listening.
• Track and report program performance across engagement, earned media value (EMV), affiliate revenue, traffic, conversion, content production and ROI.

We’d love to hear from you if you have:

• 6+ years of experience in creator partnerships, influencer marketing, creator marketing, advocacy, social media, community marketing, or a related field in a B2C environment.
• Existing relationships with agencies and creators across Canada and the US preferred.
• Proven experience building and managing relationships with creators, influencers, experts, KOLs, ambassadors, affiliates, community members, employees, and brand partners.
• Strong understanding of social media, creator marketing, affiliate marketing, and emerging consumer and digital trends.
• Proven ability to develop strategies that drive brand awareness, engagement, advocacy, customer acquisition, ROI, and business results.
• Excellent relationship building, communication, negotiation, and project management skills.
• Strong analytical mindset with experience measuring and reporting on performance.
• Ability to work cross-functionally and translate business objectives into actionable strategies.
• Experience in wellness, beauty, lifestyle, apparel, or other consumer brands is preferred.

Why Saje?

Here at Saje, we understand that joining a team is an important decision to make, so we want to be sure you're supported to do your best work.

The compensation range on average for this position is from $85,000-95,000 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• Annual bonus program
• A hybrid way of working
• Flexible work hours based on business needs
• Wellness days to ensure you're taking care of your mental and physical health
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging
• Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are made up of diverse perspectives and people. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.