Senior Creative Strategist – Paid Social / Online Video

AutoTrader.ca; Toronto; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

3% pension matching toward retirement

Job summary

AutoTrader.ca is seeking a Senior Creative Strategist to shape brand presence across paid social, YouTube, creator partnerships, and organic channels. You will translate brand strategy into practical creative directions for in-market use, collaborating with creators, agencies, and internal teams to produce high-quality short-form video content.

You’ll define testing roadmaps with the paid social team and apply insights to improve creative effectiveness over time.

Qualifications

• 8+ years in brand, social creative, or similar roles.
• Experience working with creators and short-form content production.
• Ability to translate brand ideas into effective ads and content.
• Experience at scale in international or multi-market environments is a plus.
• Fluent English and French at intermediate level.

Responsibilities

• Own the creative testing roadmap: define hypotheses, test, learn, iterate.
• Collaborate with paid social performance team to guide tests.
• Use insights to improve creative output and messaging.
• Brief and manage creators and internal teams for high-quality video content.
• Review creator outlines, rough cuts, and edits to stay on brief.

Skills

Brand strategy

Social creative

Creator partnerships

Content strategy

Creative leadership

Decision making

AI-driven workflows

Tools

Meta

YouTube

TikTok

AI tools

Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.

Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.

You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.

Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.

What You’ll Do

• Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
• Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
• Use insights and performance data to improve creative output and messaging
• Brief and manage creators and internal teams to deliver high-quality short-form video content
• Review creator‑submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
• Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
• Build and manage a small roster of creators who represent the brand authentically
• Ensure consistency across paid and organic social channels
• Explore AI tools and workflows to improve creative speed and efficiency

What You’ll Bring

• 8+ years of experience in brand, social creative, content strategy, or similar roles
• Strong experience working with creators and short-form content production
• Solid understanding of platforms like Meta, YouTube, and TikTok
• Proven ability to turn brand ideas into effective ads and social content
• Data-informed mindset with strong creative judgment (no heavy analytics required)
• Experience briefing and managing creators and creative production
• Comfortable making clear go/no-go creative decisions
• Hands‑on experience using AI tools for creative production or iteration
• Fluent English and French skills at intermidiate level
• Experience scaling creator‑led or UGC content strategies; experience working in international or multi‑market environments is a plus

What This Role Is Not

A community or social media management role

A pure performance marketing or media buying role

A traditional brand campaign role focused only on large launches

An agency coordination role without creative ownership

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs

Financial planning

• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The expected compensation for this position is: CAD 90K -CAD 110K

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits,bonus, and other employee offerings.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.