Senior Creative Strategist (Canada)

Advantage HQ; Toronto; Remote; CAD 92,000 - 127,000; Full time

Benefits offered by this job

Generous PTO

Fully remote role

USD compensation

Job summary

Reach Digital, a fully remote AI-first performance marketing agency, is seeking a Creative Strategist. You will own the creative end-to-end, researching, developing ad angles, writing hooks, and building briefs for editors to execute, working directly with brand partners and growth/design teams.

You will analyze performance, stay current on platform trends, and lead creative strategy across multiple brand partners while delivering testable concepts and winning ads.

Qualifications

• 2+ years of digital marketing experience.
• Understanding paid media and content that converts.
• Comfortable brainstorming ad angles and concepts and bringing them to life.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Willing to learn and improve, open to feedback.
• Able to communicate learnings with team members and clients.
• Passionate about creative strategy and staying on top of what's working.

Responsibilities

• Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce.
• Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next.
• Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts.
• Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads.

Skills

Digital marketing

Ad angles

Creative briefs

Project management

Job description

Remote

Full-time

Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.

We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.

THE ROLE

As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.

WHAT WE'RE LOOKING FOR

• You have 2+ years of digital marketing experience
• You understand paid media and the types of content that converts
• You enjoy brainstorming ad angles and concepts, then bringing them to life
• You are detail-orientated, organized and able to manage multiple projects simultaneously
• You're willing to learn and get better even when that means giving and receiving feedback
• You are comfortable communicating learnings with both team members and clients
• You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to

WHAT YOU'LL BE DOING

• Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
• Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
• Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
• Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads

WHAT TO EXPECT FROM US

Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.

Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.

Generous PTO and benefits policy

Fully remote role (working US hours)

Competitive compensation in USD

The Hiring Process

All candidates will go through a 15-minute questionnaire. Following this, top candidates will be given a culture fit interview before being given a paid, take-home assignment.