Remote Lead Creative Strategist

Trivium; Mount Pearl; Remote; CAD 109,000 - 156,000; Full time

Benefits offered by this job

Remote work

Bonus potential up to 33k

PTO ~20 days per year

Job summary

Trivium is seeking a Lead Creative Strategist to act as the strategic translator between our Media Buyers and the creative execution team. This remote EST-aligned, full-time contractor role reports to the Director of Marketing and leads two junior strategists to drive repeatable wins for our DTC partners.

You will define winning beliefs, roadmaps, oversee testing, performance reporting, asset management, and collaborate with media buyers to hit CPA and ROAS targets while leveraging AI tools to

Qualifications

• 2-5+ years in creative strategy, performance marketing, or content strategy.
• Deep understanding of performance marketing concepts and translating data into briefs.
• Mastery of Monday.com, Google Workspace, and AI tools for productivity.
• Fully remote position with EST-aligned working hours.
• Telehealth experience is a plus and a high-energy, competitive mindset.

Responsibilities

• Creative Strategy & Roadmapping: define winning beliefs, angles, and roadmaps; translate insights into briefs.
• Team Leadership: manage two Junior Creative Strategists and support their growth.
• Performance Analysis: lead reporting and data-based testing; identify winning hooks.
• Asset Management: oversee trackers and ensure pipeline documentation per SOPs.
• Collaboration: align creative output with Media Buyers and Marketing Director for CPA/ROAS targets.
• AI Utilization: leverage AI tools to accelerate ideation and analysis while maintaining quality.

Skills

Creative strategy

Performance marketing

Content strategy

EST alignment

Team leadership

Remote work

Data-to-brief translation

Tools

Monday.com

Google Workspace

AI tools

Job description

Job Title: Lead Creative Strategist

Location: Remote - EST aligned

Employment Type: Full-Time (1099 Contractor)

The Mission

We are looking for a Lead Creative Strategist to act as the "strategic translator" between our Media Buyers and our creative execution team. You aren't just making "pretty" ads; you are building a data-based roadmap to understand why creative works and how to iterate for scale. Reporting directly to the Director of Marketing, you will lead the creative vision and oversee a team of junior strategists to drive repeatable wins for our DTC partners.

The Role: Strategic Architect & Team Leader

Success in this role means establishing a structured, repeatable cadence for testing and decision-making. You will bridge the gap between performance data and creative execution.

Key Responsibilities:

• Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
• Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
• Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
• Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
• Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
• AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.

• Experience: 2-5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
• Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
• Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
• Location & Logistics: Fully remote
• Mandatory Alignment with Eastern Time (EST) working hours.
• Experience working in Telehealth is a plus
• Must have a high-energy and competitor mindset.

• Total Potential Earnings: Up to $110,000 per year.
• Base Salary: $77,000 USD.
• Bonuses: Up to $33,000 based on performance team quarterly targets.
• Paid Time Off: ~20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year's).
• Professional Growth: Opportunity to lead a department in a scaling agency.

Hiring Process

Our selection process is rigorous and designed for top-tier talent:

1. Culture Index (CI) Assessment
2. Recruiter Screening
3. Hiring Manager Interview
4. Test Project
5. Final Review: Presentation of the test project and final alignment.

Note: A 90-day probationary period applies to all new roles to ensure a mutual fit.