Senior Copywriter

Mccann Erickson SA; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in advertising seeks a Senior Copywriter who is creative and strategic. The role requires over 7 years of agency experience and a strong portfolio, focusing on producing engaging and impactful communication. This position emphasizes collaboration, attention to detail, and the ability to lead projects while staying ahead of trends in pop culture and design.

Qualifications

• 7+ years of creative agency experience in copywriting.
• Strong writing skills with ability to adapt to different brand tones.
• Experience leading creative projects from start to finish.

Responsibilities

• Develop bold, breakthrough ideas for various channels.
• Collaboration with Art Directors, Designers, and Production partners.
• Present ideas confidently to clients and defend the work.

Skills

Creativity

Writing Skills

Strategic Thinking

Communication

Attention to Detail

Education

Portfolio demonstrating exceptional creativity

Job description

As a Senior Copywriter, you're the go-to creative problem solver, turning big ideas into bold, engaging brand magic. You know how to juggle deadlines like a pro, delivering top-notch creative with efficiency. Concepts and storytelling aren’t just your job—they’re your passion. You’ve got a knack for making complex ideas feel simple, fresh, and unforgettable. You’re not just about making things sound great (though you do that, too); you craft communication that grabs attention and drives action. Whether it's classic advertising, new-age stunts, or social, you live and breathe creativity. And let’s be real—you’re probably the person everyone turns to for the latest scoop on pop culture, tech, lifestyle, and design trends. Staying ahead of the curve isn’t just second nature—it’s what fuels your work.

What you will do:

• · Think big – Dream up bold, breakthrough ideas for a variety of channels. Your concepts won’t just be on-brand—they’ll be impossible to ignore.
• · Stay sharp – Dive into briefs, client meetings, and research like a detective hunting for insights. Pay attention to the details that make great work even better.
• · Team up – Work hand-in-hand with Art Directors, Designers, and Production partners to turn strategies and ideas into creative gold. Collaboration is key to making the magic happen.
• · Defend the work – Present your ideas with confidence, selling clients on the vision and making sure the best creative sees the light of day.
• · Make awesome stuff – Bring creative concepts to life across every medium—broadcast, digital, print, and beyond. Keep it fresh, modern, and always in line with the brand’s identity.
• · Inspire – Lead the way for junior Copywriters and other team members, making sure every project is executed to perfection.

Who you will be…

· 7+ years of creative agency experience in copywriting.

· A portfolio demonstrating exceptional creativity and the ability to craft ideas (Note: Please include a link to your portfolio in your resume).

· Strong strategic thinker with the ability to ideate.

· Strong writing skills with a wide range and ability to adapt to different brand tones.

· Excellent communication skills, both written and oral.

· Natural storyteller and excellent presentation skills.

· Extremely detail oriented and organized.

· Professional and proactive with the ability to keep cool and think clearly under pressure.

· Experience leading creative projects from start to finish.

· Produced work is a must and select spec ideas acceptable to show thinking

The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).