Senior Copywriter

McCann Manchester Limited; Toronto; On-site; CAD 75,000 - 100,000; Full time

Job summary

A leading advertising agency in Toronto seeks a Senior Copywriter to craft compelling narratives and innovative campaigns. The ideal candidate will have over 7 years in the industry, displaying exceptional creativity and collaboration skills. You will work closely with a team, driving the creative vision for diverse client projects while maintaining brand consistency. If you're passionate about storytelling and creativity, this opportunity is your platform to shine.

Qualifications

• 7+ years of creative agency experience in copywriting.
• Portfolio demonstrating exceptional creativity.
• Strong writing skills and ability to adapt to different brand tones.

Responsibilities

• Develop bold, breakthrough ideas across various channels.
• Collaborate with team to turn strategies into creative outputs.
• Present ideas confidently to clients and stakeholders.

Skills

Creativity

Strategic Thinking

Communication

Storytelling

Attention to Detail

Organization

Job description

As a Senior Copywriter, you're the go-to creative problem solver, turning big ideas into bold, engaging brand magic. You know how to juggle deadlines like a pro, delivering top-notch creative with efficiency. Concepts and storytelling aren’t just your job—they’re your passion. You’ve got a knack for making complex ideas feel simple, fresh, and unforgettable. You’re not just about making things sound great (though you do that, too); you craft communication that grabs attention and drives action. Whether it's classic advertising, new-age stunts, or social, you live and breathe creativity. And let’s be real—you’re probably the person everyone turns to for the latest scoop on pop culture, tech, lifestyle, and design trends. Staying ahead of the curve isn’t just second nature—it’s what fuels your work.

What you will do :

• Think big – Dream up bold, breakthrough ideas for a variety of channels. Your concepts won’t just be on-brand—they’ll be impossible to ignore.
• Stay sharp – Dive into briefs, client meetings, and research like a detective hunting for insights. Pay attention to the details that make great work even better.
• Team up – Work hand-in-hand with Art Directors, Designers, and Production partners to turn strategies and ideas into creative gold. Collaboration is key to making the magic happen.
• Defend the work – Present your ideas with confidence, selling clients on the vision and making sure the best creative sees the light of day.
• Make awesome stuff – Bring creative concepts to life across every medium—broadcast, digital, print, and beyond. Keep it fresh, modern, and always in line with the brand’s identity.
• Inspire – Lead the way for junior Copywriters and other team members, making sure every project is executed to perfection.

Who you will be…

• 7+ years of creative agency experience in copywriting.
• A portfolio demonstrating exceptional creativity and the ability to craft ideas ( Note : Please include a link to your portfolio in your resume).
• Strong strategic thinker with the ability to ideate.
• Strong writing skills with a wide range and ability to adapt to different brand tones.
• Excellent communication skills, both written and oral.
• Natural storyteller and excellent presentation skills.
• Extremely detail oriented and organized.
• Professional and proactive with the ability to keep cool and think clearly under pressure.
• Experience leading creative projects from start to finish.
• Produced work is a must and select spec ideas acceptable to show thinking

The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE : IPG).