SENIOR COPYWRITER

TANK WorldWide, Inc.; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Competitive compensation package

Group Insurance Day 1

Vacation policy

Christmas shutdown

Extended long weekends

Work-life balance measures

Job summary

Grey Health is hiring a Senior Copywriter to conceptualize ideas with an Senior Art Director, reporting to the Creative Director, and develop concepts across traditional and digital media.

You will understand brand goals, create campaigns, translate concepts into copy, and collaborate with art directors to deliver on-brand work with minimal revisions. The role requires strong writing, editing, and presentation skills, in a fast-paced environment.

Qualifications

• Diploma in a relevant discipline.
• 7 years of experience in an advertising agency.
• Experience in consumer brands.
• Natural ability to generate creative ideas.
• Superior editing, proofreading and writing skills.
• Highly articulate and skilled in the use of language.
• Proficiency in MS Office 365 (Word/Excel/PowerPoint); Apple Keynote.

Responsibilities

• Understand your portfolio of brands and their strategic goals.
• Create and develop effective, memorable ideas and ad campaigns.
• Present ideas in collaboration with the art director both internally and externally.
• Translate concepts into finished copy for all media and adopt brand voice.

Skills

Creative ideation

Editing and proofreading

Communication skills

Presentation skills

Collaboration

Fast-paced environment

Education

Diploma in a relevant discipline

Tools

MS Office 365

Apple Keynote

Job description

Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.

POSITION OVERVIEW

Are you curious and passionate about ideas and the impact brands can have on the world? Do you thrive in a creative and collaborative environment? Are you looking for a place to learn and grow as a copywriter, with a vast pool of experienced creatives to mentor and guide you? If so, read on.

As a Senior Copywriter, you will conceptualize ideas in partnership with a Senior Art Director. Then, reporting to the Creative Director, you will develop, realize and present your concepts, all within clients’ marketing strategies and across traditional and digital media.

WHAT YOU'LL BE DOING:

1: Understand your portfolio of brands and their strategic goals

• Use advertising to solve marketing problems
• Understand when an idea is appropriate for a brand

2: Create and develop effective, memorable ideas and ad campaigns

• Apply your knowledge of agency processes, advertising and the world at large to come up with original ideas for your brands
• Understand all aspects of the creative elements that go into executing an idea
• Translate innovative concepts into finished copy for all media
• Adopt brand voice
• Write in a clear, concise, convincing manner
• Generate effective headlines and copy
• Work closely with art directors, account services and production personnel to guide and polish creative ideas (with the outcome being effective, on‑brand campaigns)

3: Present ideas in collaboration with the art director both internally and externally.

• Deliver brand‑appropriate work with minimum revisions required by client
• Give, receive and apply creative feedback

WHAT WE ARE LOOKING FOR:

• Diploma in a relevant discipline
• 7 years of experience in an advertising agency
• Experience in consumer brands
• Natural ability to generate creative ideas
• Superior editing, proofing and writing skills
• Highly articulate and skilled in the use of language
• Strong awareness of the power of communication and proficiency in capitalizing on it
• Ability to give, receive and apply creative feedback
• Strong and enthusiastic presenter, driven by innovation and creativity
• Outgoing, approachable team player
• Ability to work in a fast‑paced environment
• Curious by nature, collaborative and professional
• Proficiency in MS Office 365 (Word/Excel/PowerPoint); Apple Keynote
• Proficiency in English (written and spoken)
• Healthcare agency experience an asset but not required

WHAT WE HAVE TO OFFER:

Challenging Work -As leaders in the health advertising industry, we thrive on solving complex problems and innovation. Each employee is encouraged to bring their best ideas forward to solve problems.

Dedicated Team -It’s in our DNA to work hard and play hard: celebrate our wins, laugh and have fun. We are stronger, together, when we are open and real. At Tank WW, everyone is valued and plays an important role in our shared success. We care for our people and our clients.

Global Community -Support from the WPP People community and bring your contribution to a greater good while collaborating on WPP strategic projects or initiatives.

Perks and Benefits-The wellness of our employees is at the core of our business, therefore we offer competitive benefits:

• Competitive compensation package
• Extensive Group Insurance Program on Day 1
• Vacation according to experience
• Paid Christmas shutdown
• Extended long weekends on statutory holidays (extra days off annually)
• Work-life balance measures

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range

$65,000 - $115,000 CAD

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We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

TANK WWis an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.