Copywriter

Grey Canada; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Grey in Toronto is seeking a seasoned Copywriter to craft compelling narratives for pitches and campaigns across social, long-form, and experiential formats.

With 5+ years in an agency, you’ll shape verbal identity, collaborate with Art Directors, and drive buzz-worthy content that resonates with diverse audiences.

This role emphasizes brand voice, cross-channel strategy, and persuasive writing to deliver on-brand copy and measurable impact.

Qualifications

• 5+ years of copywriting experience in an advertising agency.
• Strong portfolio of social campaigns and brand stunts.
• Bachelor’s degree in Advertising, Marketing, Journalism, English, or Communications.
• Mastery of persuasive writing and multi-channel storytelling.
• Excellent presentation and client-facing communication.

Responsibilities

• Lead copy for pitches, major campaigns, and special projects.
• Create copy for social media, long-form content, video scripts, and OOH.
• Develop brand voices and ensure consistency across channels.
• Collaborate with Art Directors and junior copywriters.
• Lead client presentations and articulate creative rationale.
• Generate fresh concepts for diverse media.

Skills

Strategic storytelling

Digital & social copy

Presentation skills

Brand voice development

Collaboration

Project leadership

Education

Bachelor's degree in Advertising, Marketing, Journalism, English, Communications

Job description

POSITION OVERVIEW

As a Copywriter at Grey you are a master storyteller, a wordsmith who can turn strategic insights into compelling narratives that drive action and build brands. With 5+ years of experience in an agency environment, you will be a driving force behind the verbal identity of our clients, collaborating seamlessly with an Art Director to craft groundbreaking, cross-channel campaigns. Reporting to the Creative Director, you’ll be instrumental in creating buzz-worthy social media content and unforgettable brand stunts, consistently delivering persuasive, on-brand copy that captivates and converts.

KEY RESPONSIBILITIES

• Strategic Narrative Development: Lead the conceptualization and crafting of impactful copy for pitches, major campaigns, and special projects, ensuring alignment with strategic objectives.
• Multi-Channel Expertise: Develop compelling copy for a wide range of platforms, including highly engaging social media campaigns, long-form content, brand manifestos, video scripts, headlines, taglines, OOH, and experiential activations.
• Brand Stunt Innovation: Play a pivotal role in ideating and executing the verbal components of innovative brand stunts that generate buzz and media attention.
• Voice & Tone Authority: Own and evolve brand voices, ensuring consistency and distinctiveness across all channels while continuously pushing for fresh, unexpected, and persuasive communication.
• Creative Project Leadership & Collaboration: Guide verbal development on projects, providing support to junior copywriters and collaborating effectively across teams to elevate overall creative output.
• Client & Internal Presentations: Lead client presentations, confidently articulating creative rationale and engaging stakeholders with the power of your ideas and words.
• Concept Generation: Drive brainstorming sessions, consistently generating fresh, culturally relevant, and strategically sound concepts that can be executed across diverse media.
• Industry & Cultural Fluency: Remain deeply curious about global creative trends, pop culture, social media nuances, and emerging technologies, integrating these insights into client work to keep brands relevant and engaging.
• Collaborative Partnership: Work in perfect synergy with Art Directors, ensuring a cohesive and powerful connection between copy and visuals that maximizes campaign impact.
• Quality & Efficiency: Deliver highly polished, error-free copy that is strategically aligned and on-brand, minimizing revisions and maximizing efficiency.

WHAT YOU’LL BRING

• Experience: 5+ years of dedicated copywriting experience within a well-established advertising agency, with a proven track record of successful campaigns.
• Portfolio: A strong, conceptual portfolio that clearly demonstrates creative prowess, versatility across channels, and significant success in developing social media campaigns and contributing to impactful brand stunts.
• Education: Bachelor’s degree in Advertising, Marketing, Journalism, English, Communications, or a related field.
• Strategic Storyteller: A master of persuasive writing, capable of distilling complex ideas into clear, compelling, and emotionally resonant narratives that drive desired outcomes.
• Digital & Social Native: Deep expertise in crafting copy specifically for digital and social media platforms, understanding platform nuances, audience behaviors, and engagement metrics.
• Project Leadership & Collaboration: Proven ability to lead creative projects, inspire creative output, and collaborate effectively within a team.
• Presentation & Communication: Outstanding written and verbal communication skills, with extensive experience presenting complex ideas and rationale to clients and internal teams.
• Business Acumen: Strong understanding of marketing objectives and how creative strategy and copy contribute to business growth and client success, including pitch deck development.
• Adaptability: Proven ability to thrive in a fast-paced, high-pressure environment, managing multiple projects with grace and precision.

*The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Job Criteria

• Seniority level: Associate
• Employment type: Full-time
• Job function: Art/Creative
• Industries: Advertising Services