Copywriter (Direct Response)

Sidekicktool; Canada; Remote; CAD 65,000 - 75,000; Full time

Job summary

Join a leading company in the physical therapy space as a Direct Response Copywriter. You will be responsible for creating engaging video content and ad scripts while collaborating closely with creative teams to drive brand engagement and revenue. This full-time position offers competitive pay and growth opportunities into a Creative Strategist role.

Benefits

Performance-based bonus

Clear path to Creative Strategist with mentorship

Collaboration with athletes and innovators

High-impact work

Qualifications

• 3+ years of experience in direct response copywriting, performance marketing, or creative strategy (DTC/eComm preferred).
• Strong understanding of persuasive copy and selling techniques.
• Experience in developing top-performing ad creatives.

Responsibilities

• Write video ad scripts and coordinate video/photo shoots.
• Create clear scripts, briefs for design workflows, and ad copy.
• Utilize customer research to develop high-performing creative concepts.

Skills

Direct Response Copywriting

Performance Marketing

Creative Strategy

Job description

Join to apply for the Copywriter (Direct Response) role at Sidekick

Join to apply for the Copywriter (Direct Response) role at Sidekick

This range is provided by Sidekick. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$65,000.00/yr - CA$75,000.00/yr

Remote | Full-Time | $65,000–$75,000 CAD + Performance-Based Bonus

Our Core Values

• Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
• Urgency with focus – we move fast, and stay focused on what matters.
• Best in class – we hold ourselves to high standards in everything we do.
• Customer-Obsessed – our north star is the customer.

About Us

At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and weekend warriors alike - and featured in outlets like Men’s Health, Running Magazine, and Ultrarunning Magazine.

As we scale, we’re looking for a high-performing Direct Response Copywriter who’s ready to level up. In this role, you’ll get hands-on training and mentorship to become a Creative Strategist.

What You’ll Be Doing

• Write scroll-stopping video ad scripts, then work with creators and editors to bring them to life
• Support and coordinate video/photo shoots – from scripting to shot planning and reviewing raw footage
• Confidently write clear scripts for content creators, briefs for our internal design workflows, ad copy, briefs for our editors, and briefs for our creative agency to support creative output
• Utilize customer research alongside brand and product strategy to conceptualize and deliver high-performing, native net-new creative concepts that deliver against our targets.
• Support content sourcing by working with creators and influencers
• Help manage organic social content

Success in 3 months:

• Demonstrate measurable improvement in our performance creative through ads you've created
• Successfully own the creative process, ensuring greater workflow efficiency
• Bringing new ideas to our management team weekly

If you’re strong here, you’ll grow quickly. This role is designed to evolve into a Creative Strategist role where you’ll lead contribute directly to brand and revenue growth.

About You

• 3+ years of experience in direct response copywriting, performance marketing, or creative strategy (DTC/eComm preferred)
• You understand how to sell. Scroll-stopping hooks, persuasive copy - this is your jam
• You’ve written or helped develop top-performing ad creatives before
• You care about data. You want to know what converts, and why
• You’re obsessed with improving your craft, fast to learn, and hungry to grow
• Organized, proactive, and take ownership without being asked

Why Join Sidekick?

• Competitive salary + performance-based bonus
• A clear path to Creative Strategist with mentorship and rapid growth
• Collaborate with Olympic athletes, world champs, and innovators in fitness
• High-impact work - your ideas will drive real revenue
• Work from home

To Apply

Apply here: https://sidekicktool.typeform.com/to/J5tZk2fm

Note: Applications without the completed survey will not be considered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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Canada CA$90,000.00-CA$100,000.00 1 week ago

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