Senior Copy Writer, Brand Marketing

University of Toronto; Toronto; On-site; CAD 103,000 - 132,000; Full time

Job summary

University of Toronto Communications (UTC) seeks a Senior Copy Writer, Brand Marketing to define and shape the storytelling of the university’s flagship brands. You’ll join the Brand Hub and bring senior-level creative thinking, exceptional writing, and brand understanding to high-visibility campaigns across social, print and digital channels.

You will craft concepts, messaging and copy that elevate U of T’s reputation, collaborating in a fast-paced environment to translate academic priorities

Qualifications

• Bachelor's Degree or acceptable combination of equivalent experience.
• Six to seven years experience in brand marketing and copywriting.
• Experience with developing creative strategies and concepts.
• Experience with crafting compelling content for print, digital, social, direct, and events.
• Experience with long and short copy, content editing and video scripts.
• Experience and proficiency with digital communications platforms and social media.
• Experience with assessing creative work and providing strategic advice on messaging and content.
• Strong interpersonal, organizational, and communication skills are essential, as is the ability to interact with all levels of academic and administrative staff.
• Computer literacy: Microsoft Office, Adobe Creative Suite.
• Exceptional writing and copy-editing skills.
• Strong presentation skills with experience pitching creative ideas succinctly.
• Solid understanding of web design and web content strategy.
• Strong knowledge of brand positioning, the creative process, and the importance of strategy.
• Demonstrated initiative and ability to manage competing deadlines.

Responsibilities

• Planning and developing an integrated multi-channel communications strategy independently.
• Developing creative ideas, positioning and content for marketing campaigns and/or promotional materials.
• Writing and editing copy and content to advance communications objectives.
• Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas.
• Advising on communication strategies to support goals and priorities.
• Helping develop and maintain guidelines, tools and assets for the university’s brand portal.
• Ensuring others adhere to established branding requirements across all communications.
• Interpreting highly complex market data to determine trends, inform decision making and ensure alignment with strategic goals. Implementing marketing project plans.

Skills

Brand marketing

Copywriting

Creative strategy

Content writing

Social media

Video scripts

Messaging strategy

Interpersonal skills

Presentation skills

Education

Bachelor's Degree

Tools

Microsoft Office

Adobe Creative Suite

Job description

Senior Copy Writer, Brand Marketing

Date Posted: 09/04/2026
Req ID: 50088
Faculty/Division: Office of the Vice President, Communications
Department: Office of the Vice President, Communications
Campus: St. George (Downtown Toronto)
Position Number: 00044764
Existing Vacancy: Yes

Description:

About us:

University of Toronto Communications (UTC)is focused on promoting,enhancingand protectingU of T's brand and reputation by sharing theUniversity's strengths,achievementsand impact with the world.

Ouraward-winningteam of marketing and communications professionals provides strategic communications counsel, brandstrategyand marketing communicationsexpertiseto theUniversity's three campuses.

UTC strengthens U of T's brand and reputation through compelling marketing and communication campaigns, prize-winning publications, expert media pitching, proactive issues management and best-in-class social media.

Your opportunity:

The University of Toronto has extraordinary stories to tell—and an ambitious brand with a global audience. As Senior Copy Writer, Brand Marketing, you will help define how those stories are told.

Working as part of the Brand Hub team at UTC, you will bring senior-level creative thinking, exceptional writing and a strong understanding of brand to some of the University's most visible marketing and communications initiatives.

As a strong conceptual copywriter with a deep love for knowledge and ideas, you will help us translate academic research and institutional priorities into clear, compelling narratives that capture attention and build connection.

You will work on integrated brand campaigns and related projects across social, print and digital channels. You will develop concepts, messaging and copy that strengthen U of T's reputation and bring its distinctive character to life.

Working within a highly collaborative and fast-paced environment, youwill help uncover the best ideas and angles for storytelling and help explore new ways of communicating U of T's value and impact to our community, our supporters and the public.

As a seasoned creative professional, you will have the opportunity to tell compelling stories about the people, ideas and discoveries shaping our world-while helping define the voice of one of the world's leading universities.

Your responsibilities will include:

• Planning and developing an integrated multi-channel communications strategy independently.
• Developing creative ideas, positioning and content for marketing campaigns and/or promotional materials.
• Writing and editing copy and content to advance communications objectives.
• Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas.
• Advising on communication strategies to support goals and priorities.
• Helping develop and maintain guidelines, tools and assets for the university’s brand portal.
• Ensuring others adhere to established branding requirements across all communications.
• Interpreting highly complex market data to determine trends, inform decision making and ensure alignment with strategic goals. Implementing marketing project plans.

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Six to seven years experience in brand marketing and copywriting.
• Experience with developing creative strategies and concepts.
• Experience with crafting compelling content for print, digital, social, direct, and events.
• Experience with long and short copy, content editing and video scripts.
• Experience and proficiency with digital communications platforms and social media.
• Experience with assessing creative work and providing strategic advice on messaging and content.
• Strong interpersonal, organizational, and communication skills are essential, as is the ability to interact with all levels of academic and administrative staff.
• Computer literacy: Microsoft Office, Adobe Creative Suite.
• Exceptional writing and copy-editing skills.
• Strong presentation skills with experience pitching creative ideas succinctly.
• Solid understanding of web design and web content strategy.
• Strong knowledge of brand positioning, the creative process, and the importance of strategy.
• Demonstrated initiative and ability to manage competing deadlines.

To be successful in this role you will be:

• Adaptable
• Diplomatic
• Meticulous
• Multi-tasker
• Problem solver

NOTE: This is an eighteen (18) month term position.

Closing Date: 09/21/2026, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time NOTE: This is an eighteen (18) month term position.
Pay Scale Group & Hiring Zone:
USW Pay Band 16 -- $103,367. with an annual step progression to a maximum of $132,188. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Blythe Campbell

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Job descriptions are available upon request for internal applicants.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.
The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.
If you require any accommodations at any point during the application and hiring process, please contact [e-mail].

Accessibility Statement