Social Media Strategist (Term)

University of Toronto; Mississauga; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

University of Toronto Mississauga is seeking a Social Media Strategist to develop creative, engaging, timely content for the central campus social channels and coordinate multimedia assets. Reporting to the Managing Editor, you will monitor analytics, report on performance, oversee work-study students, and collaborate with internal and external partners to advance strategic communications.

This hybrid role requires in-office presence at least three days per week, with opportunities to contribute

Qualifications

• Bachelor's Degree or acceptable combination of equivalent experience.
• 4+ years of experience with launching, overseeing and monitoring branded institutional social media channels.
• Proficiency with all relevant social media platforms (Instagram, Twitter, Facebook, Tik Tok, etc.)
• Familiarity with workflow management software (Asana, Sprout Social, etc.)
• Proficiency with design platforms (Adobe Creative Suite, Canva, etc.)
• Proficiency with social media audio/video production and collaboration
• Proficiency with social media analytics and interpretation
• Familiar with online media management platforms (YouTube, etc.)

Responsibilities

• Disseminating information via social media
• Keeping well-informed on social media trends, technologies and best practices
• Preparingschedules for the release of pre-planned social media content and campaigns
• Tracking and monitoring social media analytics
• Advising on strategies to maximize social media presence and growth
• Designing graphic elements for digital and online media
• Assisting with emergency communications (snow closures, etc.)
• Conducting photography and/or videography shoots

Skills

Social media strategy

Content creation

Analytics interpretation

Video production

Communication

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Canva

Asana

Sprout Social

Job description

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Date Posted: 09/10/2026
Req ID: 50123
Faculty/Division: UofT Mississauga
Department: UTM:Office of Communications
Campus:University of Toronto Mississauga (UTM)
Position Number: 00055777
Existing Vacancy: Yes

Description:

About us:

U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential.

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life-changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the lift of a lifetime through learning and discovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missinihe-ziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

Your opportunity:

The Office of Communications and Public Affairs is the proactive voice of the University of Toronto Mississauga. It handles all broad-based marketing initiatives on campus including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga nationally and internationally.

The Communications and Public Affairs team seeks a Social Media Strategist with the passion and skills to develop creative, engaging, timely and effective social media content that supports the campus’s strategic communications objectives. Reporting to the Managing Editor, this individual will create and coordinate multimedia-rich content for the central UTM social media accounts, monitor and report on social media activity, and help identify emerging opportunities to increase follower and engagement metrics. This individual will act as a campus resource, handle competing deadlines, oversee work-study students and build strong relationships with internal and external colleagues.

Term end date approximately- December 2027

Qualified internal employees interested in a secondment or developmental assignment are encouraged to apply.

This is a hybrid position Monday- Friday 8:45AM- 5:00PM requiring a minimum of three (3) days per week in the office. The successful candidate must be able to attend the workplace more frequently when required for business or operational purposes.

Your responsibilities will include:

• Disseminating information via social media
• Keeping well-informed on social media trends, technologies and best practices
• Preparingschedules for the release of pre-planned social media content and campaigns
• Tracking and monitoring social media analytics
• Advising on strategies to maximize social media presence and growth
• Designing graphic elements for digital and online media
• Assisting with emergency communications (snow closures, etc.)
• Conducting photography and/or videography shoots

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum 4 years of experience with launching, overseeing and monitoring branded institutional social media channels.
• Proficiency with all relevant social media platforms (e.g. Instagram, Twitter, Facebook, Tik Tok, etc.)
• Familiarity with workflow management software (e.g. Asana, Sprout Social, etc.)
• Proficiency with design platforms (e.g. Adobe Creative Suite, Canva, etc.)
• Proficiency with social media audio/video production and collaboration
• Proficiency with social media analytics and interpretation
• Familiar with online media management platforms (e.g. digital media banks, YouTube, etc.)

Assets (Nonessential):

• Familiarity with post-secondary environment is an asset

To be successful in this role you will be:

• Adaptable
• Articulate
• Meticulous
• Proactive
• Team player

Closing Date: 09/18/2026, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $76,577. with an annual step progression to a maximum of $97,928. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Job descriptions are available upon request for internal applicants.

Diversity Statement

The University of Toronto embraces Diversity and is building aculture of belonging that increases our capacity to effectivelyaddress and serve the interests of our global community. Westrongly encourage applications from Indigenous Peoples,Black and racialized persons, women, persons withdisabilities, and people of diverse sexual and gender identities.We value applicants who have demonstrated a commitment toequity, diversity and inclusion and recognize that diverseperspectives, experiences, and expertise are essential tostrengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please seehttp://uoft.me/UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among our community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please [e-mail] .