Project Manager, Social

Publicis Groupe; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work environment

Parental leave top-up

Professional development allowances

Wellness programs

Volunteer opportunities

Job summary

MSLGROUP Canada is seeking a Project Manager, Social to lead social content planning, engagement, and trend analysis for a national brand. You will manage calendars, engage communities, and drive sentiment and performance insights.

The role emphasizes strategic thinking, collaboration with internal and external partners, and delivering results with a data-driven approach in a hybrid Toronto-based setting.

Qualifications

• 3–4+ years’ experience as a Community Manager or Project Manager in the social space.
• Aptitude for measurement, data insights and actioning them into campaigns.
• Organized, process oriented with keen eye for detail and consistent brand voice.
• Passion for storytelling, innovation, and delivering results.
• Previous experience working on clients in corporate and FI space is an asset.
• Previous experience working on consumer-packaged goods is an asset.

Responsibilities

• Content Calendar Management: Curate and manage a detailed content calendar.
• Content Calendar Management: Coordinate with stakeholders for messaging and scheduled posts.
• Community Engagement: Respond to comments, messages, and mentions.
• Community Engagement: Engage with relevant posts to foster growth and relationships.
• Strategic Trend & Competitive Analysis: Identify trends and analyze competitor programs.
• Strategic Trend & Competitive Analysis: Advise on content themes and formats.
• Monitoring & Reporting: Implement social listening and provide regular insights.

Skills

Community management

Project management

Data analysis

Storytelling

Corporate/ FI experience

CPG experience

Job description

Company description

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.

Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.

Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Overview

Join our team as a Project Manager, Social where you’ll play a key role in the delivery of key messaging and community building for a national brand. This role has multiple touchpoints and requires a high-level attention to detail. With a passion for all things social, this role requires someone with deep knowledge of social platforms, an eye for trends, and an ear for sentiment.

Please note this is a 6-month contract.

Responsibilities

Content Calendar Management:

• Curate and manage a detailed content calendar.
• Coordinate with multiple internal and external stakeholders for consistent messaging and scheduled collaboration posts.

Community Engagement:

• Actively engage with the audience by responding to comments, messages, and mentions.
• Proactively engage with relevant posts from other accounts, including those of moms and community members, to foster growth and build relationships.

Strategic Trend & Competitive Analysis:

• Proactively identify emerging trends and analyze competitor programs to recommend new opportunities for brand presence.
• Support strategic thinking on content direction, recommending relevant content themes and formats to ensure social relevance and audience engagement.

Monitoring & Reporting:

• Implement social listening to track brand mentions and sentiment.
• Monitor performance and provide regular reports with insights and recommendations.

Qualifications

• 3-4+ years’ experience as a Community Manager or Project Manager in the social space.
• Demonstrated aptitude for measurement, working with data and insights and actioning them into effective campaigns.
• Organized, process oriented with keen eye for detail and an ability to understand and maintain a consistent brand voice
• Passion for storytelling, innovation, and delivering results.
• Previous experience working on clients in the corporate and FI space is an asset.
• Previous experience working onconsumer-packaged goods is an asset

Additional information

At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.

We offer:

• Competitive compensation and benefits, including generous vacation and mental health support
• Hybrid work environment and flexible scheduling
• Parental leave top-up and professional development allowances
• Regular social events, wellness programs, and volunteer opportunities
• Access to world-class learning and leadership development through Publicis Groupe
• A culture that celebrates collaboration, innovation, and career growth
• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$70K-$80K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.