Senior Content Copywriter

RBC; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

RBC is seeking a talented content copywriter to create engaging content across various formats and sectors. This role requires versatility in writing styles for B2B and B2C markets. The ideal candidate should have extensive writing experience, strong editing skills, and be familiar with content strategies and SEO best practices. This opportunity offers the chance to be part of a collaborative, innovative team focused on supporting Canadian tech companies.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Remote working environment

Individual career growth plan support

Qualifications

• 8+ years of experience as a writer and editor.
• A portfolio demonstrating writing and editing skills.
• Familiarity with SEO and content best practices.

Responsibilities

• Write and edit articles, blogs, and marketing content.
• Create high-converting email copy and customer journey content.
• Collaborate with teams to develop content ideas based on insights.

Skills

Content Strategy

Digital Content

Proofreading

Search Engine Optimization (SEO)

Writing

Journalism

Education

Undergraduate degree in English, Communications, Journalism or a related field

Job description

Job Summary

Job Description

About RBCx

RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our three pillars – Banking, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, which is why we invest deeply in making sure RBCx isn’t just a place to work, but a place to belong. We’re currently looking for ambitious trailblazers and curious minds who want to help grow the next generation of Canadian tech companies. If that’s you, we can’t wait to connect.

What is the Opportunity?

We are looking for a talented content copywriter to join our team and create engaging, high-quality content across a variety of formats and channels. This role will involve crafting both long-form style articles (blogs, newsletters, thought leadership articles/papers) and short, conversion-focused copy (onboarding content, activation emails, etc.). You will need to be adaptable, shifting your writing style to meet the unique needs of each brand and project (tone, style, objectives) to serve B2B and B2C sectors, including small business, healthcare, banking and consumer markets.

This critical role will split their time between: Long form relationship focused writing (40%); Journalistic thought leadership research and writing (30%); Optimizing content strategically (15%), and; Short form conversion focused writing (15%).

What will you do?

• Write and edit a wide range of content such as articles, briefs, blog posts, ebooks, website content, and other marketing related content

• Create high-converting email copy for newsletters and customer journeys

• Collaborate with teams across creative and product design, marketing and CX/research to bring content ideas to life anchor with proprietary insights

• Implementing SEO, AIO and conversion best practices in digital content writing

• Proofread materials for grammar, spelling, punctuation, consistency, flow, style, formatting, clarity of message and factual correctness

What will you need?

Must Haves

• 8+ years of combined experience working as a writer and editor

• A portfolio that demonstrates stellar writing and editing skills

• Familiarity with best practices for SEO, AIO, editorial, and ad copy

• Ability to write for multiple audiences and clients on a variety of topics

• Interviewing and news gathering skills with instincts to draw out subjects and gather relevant information for a story

• Well-versed in CP style

• Ability to work in a collaborative, supportive way with cross-functional teams

Nice-to-Haves

• Undergraduate degree in English, Communications, Journalism or a related field, or the equivalent work experience

• Experience as a writer or editor in a newsroom, media organization, or business with a significant investment in developing and publishing highly researched thought leadership

• Understanding of Google Analytics or other content analytic tools to track success metrics such as open rates, duration on page, etc.

• Fluent in French or experienced in writing or editing for French-speaking markets

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• A remote working environment

• The tools you need to stay connected, work collaboratively, and design efficiently

• A dedicated Team Leader who will support, coach, and work with you to develop an individual career growth plan

• Ability to make a difference and lasting impact

• Work in an agile, collaborative, progressive, and high-performing team

#RBCx

Job Skills

Content Strategy, Design Thinking Process, Digital Content, French Language, Journalism, News Gathering, Product Development Methodology, Proofreading, Publishing, Search Engine Optimization (SEO), User Experience (UX) Research, User Interface (UI) Design, Web Content, Writing, Writing Newsletters

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-02

Application Deadline:

2025-06-20

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.