Copywriter (Mid Sr)

VML South Africa; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading creative agency is seeking a Mid-Senior Copywriter to join their team in Toronto. The ideal candidate will have over 5 years of experience, exceptional writing skills, and a strong creative voice. Responsibilities include developing copy for campaigns, collaborating with design teams, and ensuring brand adherence. This role offers the opportunity to produce impactful work while fostering a collaborative environment.

Qualifications

• 5+ years experience as a copywriter in an agency.
• Strong portfolio showcasing work across traditional and digital media.
• Expert in crafting persuasive copy.

Responsibilities

• Translate strategic direction into compelling copy for various mediums.
• Collaborate with an art director on creative concepts.
• Research to elevate creative ideas.

Skills

Creative writing

Collaboration

Communication

Adaptability

Education

Bachelor's degree in Communications, Marketing, or related field

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Copywriter (Mid-Senior) - VML Toronto

We are seeking a talented and enthusiastic Copywriter looking to do the best work of their career to join our growing team. The ideal candidate will have a strong creative voice, exceptional writing skills, and the ability to produce world-class work.

Key Responsibilities

• Translate strategic direction into compelling copy and campaign messaging across various mediums, including broadcast, OLV, and digital, and working across owned properties.
• Collaborate with a dedicated (mid-senior) art director partner to develop and refine impactful and cohesive creative concepts.
• Adapt to creative direction and deliver high-quality work quickly to meet deadlines.
• Ensure all copy and messaging adheres to the client's brand guidelines and strategic objectives.
• Research to inform, inspire, and elevate creative ideas.
• Develop presentation decks and present concepts to clients.
• Support campaign asset creation, including writing scripts, developing taglines, and crafting compelling narratives.
• Coordinate with remote team to manage production and authoring of online assets.
• Nurture the creative growth of the team and foster a culture of collaboration and innovation.

Requirements

• 5+ years of experience as a copywriter within an advertising agency or similar environment.
• A strong portfolio showcasing various projects and mediums across both traditional and digital spaces.
• Expert-level proficiency in crafting compelling and persuasive copy.
• Well-versed in the latest social media trends, including platform-specific creative.
• A team player with excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven environment and simultaneously manage and deliver multiple projects.
• A passion for creativity and innovation.
• Strong presentation skills, with the ability to communicate your ideas clearly and succinctly.
• A receptive and reasoned approach to client and internal feedback.
• The ability to create and execute ideas efficiently and in an organized manner.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.