Senior Consultant – Health & Wellness

Proof Inc.; Toronto; Hybrid; CAD 72,000 - 90,000; Full time

Benefits offered by this job

Health benefits

AI exploration and tools usage

Mental health resources

Parental leave benefits

Green commuter perk

3 weeks vacation

Job summary

Proof Strategies, a leading Canadian communications agency, is hiring a Senior Consultant in Health & Wellness. The role focuses on delivering strategic counsel, cross‑functional collaboration, and integrated campaigns for health clients in a fast‑paced environment.

You will contribute to client strategy, manage day‑to‑day activities, and work with senior teams to meet objectives, with a hybrid work setup based in Toronto.

Qualifications

• Bachelor's level education in PR, communications, marketing, journalism, or related field is preferred.
• Experience in health & wellness clients, pharmaceutical products is desirable.
• Knowledge of industry trends and regulatory environment (PAAB, Ad Standards) is a plus.

Responsibilities

• Supports development and execution of client plans and day-to-day account management.
• Identifies opportunities to add value and bring new ideas and integrated solutions.
• Leads aspects of client accounts, including project management, execution, and budget tracking.
• Provides coaching to junior staff and ensures high-quality work.
• Builds relationships with clients, influencers, media, and stakeholders to advance objectives.

Skills

Leadership

Clear Communicator

Collaborative

Technical

Autonomous

Curious

Organized

Proactive problem solver

AI + Innovation

Education

Post-secondary education in PR/communications

Job description

HOME / Senior Consultant – Health & Wellness

Senior Consultant – Health & Wellness

Proof Strategiesis an independent, Canadian‑owned strategic communications agency that charts its own path. Built on a simple philosophy – that you can do great work with great people and be a great place to work – Proof has grown into an award‑winning agency where curiosity, integrity, and collaboration are deeply valued. Today, we are proud to be one of Canada’s leading communications agencies, partnering with some of the world’s most respected brands and trusted organizations.

Guided by this foundation and a belief in the power of strong human relationships, we are on a mission to help our clients capture attention, earn trust, and move people to action.To support our team on this journey, we’re hiring a Senior Consultantwho is excited to learn, build and grow with us.

The Opportunity

This Senior Consultant position will play a key role in delivering and advancing our Health & Wellness communications work across a range of clients. This role will lead and support day‑to‑day aspects of client work and be part of a talented, growing team. Working closely with senior team members, the person in this role will contribute to strategic thinking, client counsel, and integrated solutions that help clients meet their communications goals.

Responsibilities and Duties

• Supports the development and execution of client plans, contributing to day‑to‑day account management and gaining exposure to clients, budget development and management.
• Proactively identifies opportunities to add value to clients and Proof, bringing forward new ideas, alternative approaches, and integrated solutions that align with client business objectives.
• Leads key aspects of client accounts, independently or in collaboration with senior colleagues – such as project management, execution, earned media pitching, components of integrated campaign work, and budget tracking.
• Delegates effectively and provides coaching and constructive feedback to Account Coordinators and Consultants to support their learning, development, and ensure high‑quality work.
• Actively seeks to understand the client’s business, sector, and competitive landscape, proactively applying insights to strengthen recommendations, execution and anticipate clients’ future needs or opportunities.
• Anticipates emerging issues and client challenges, and in partnership with senior team members, provides thoughtful counsel and actionable solutions.
• Supports issues management activities, including trend and news monitoring using our internal tools, stakeholder mapping, message development, and materials preparation. Ensures senior leadership remains informed about ideas to add value or improve the work, client satisfaction, emerging team needs, risks, and opportunities.
• Collaborates across Proof’s expertise areas as One Proof, working closely with cross‑disciplinary teams to help define measurable campaign goals, deliver results aligned to strategy, evaluate outcomes, and recommend next steps based on learnings. Seeks to learn about Proof’s different expertise areas and identifies opportunities for clients where we may add additional value.
• Builds and nurtures relationships with key partners, including clients, influencers, media, and stakeholders, to advance client objectives and strengthen Proof’s network.
• Identifies opportunities for organic growth, contributing to Proof’s broader business development strategy.
• Actively supports Proof’s commitment to equity, diversity, and inclusion, embedding inclusive thinking into work and team culture.
• Carries out all other reasonable duties and fiscal obligations assigned by the company, including living Proof values and Experience Principles.

Qualifications and Experience

• Completion of post‑secondary education in public relations, communications, marketing, journalism, or a related field is considered an asset
• A minimum of 5 years of experience in public relations, ideally within an agency environment
• Experience with health and wellness clients, including pharmaceutical products
• Knowledge of health industry trends and current affairs
• Understanding of regulatory environment for health and associated approval agencies (e.g., Ad Standards and PAAB)
• Knowledge of industry trends and current affairs
• Experience in earned, owned, and paid approaches to communications and marketing
• Proficiency with multiple languages is considered an asset

Skills

• Leadership: Fosters a collaborative environment, communicates openly, and supports the growth and performance of others.
• Clear Communicator: Communicates clearly, listens actively, and provides thoughtful, strategic counsel verbally and in written form.
• Collaborative: Partners effectively across expertise areas and teams and seeks out and applies feedback to elevate the work.
• Technical: Demonstrates a strong understanding of earned and social media, adept at speaking with media, and strong presentation skills.
• Autonomous and able to prioritize: Works proactively and reliably, managing competing priorities with strong ownership, follow‑through and accountability.
• Curious: Shows genuine interest in people, clients, learning and innovation, while adapting to others’ needs with professionalism and insight.
• Organized: Stays highly organized and detail‑oriented, reliably meeting deadlines and keeping workstreams moving smoothly.
• Proactive problem solver: Anticipates challenges early, practices good judgement and brings forward proactive, well‑reasoned solutions.
• AI + Innovation: Proactively explores and uses AI tools to enhance quality, creativity, and efficiency. Comfortable in the use and experimentation of AI tools, such as ChatGPT, Copilot, Gemini, and Claude.

Compensation and benefits

Expected compensation for this role is $72,000–$90,000 annually, with placement within this range dependent on the candidate’s years and level of experience relative to the requirements of the role.

Full-Time Employees at Proof Enjoy:

• A collaborative, inclusive workplace that values diverse perspectives
• Collaboration with a team exploring AI and building contemporary services to reflect growing work and new behaviours
• Competitive benefits package (health, dental, counselling, etc.) coverage to care for you and your loved ones from day one
• Mental health resources (EAP, Headspace)
• Parental leave benefits
• Green commuter perk
• And more!

Other

• Job type: Existing vacancy, full-time
• Hiring manager: VP, Health & Wellness
• Location: Hybrid, 33 Bloor Street East, Toronto, ON
• Start date: November / December 2026
• Vacation: 3 weeks

Use of Artificial Intelligence: We may use artificial intelligence to screen, assess, or select applicants for this position.