Consultant

Proof Inc.; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Health, dental, counselling coverage

Mental health resources (EAP, Headshop

Parental leave

Three weeks vacation

AI exploration opportunities

Job summary

Proof Strategies in Toronto, Canada, is seeking a Consultant to support day-to-day work across account teams, manage media and influencer relations, support social campaigns, create content, and assist with research and client calls.

The ideal candidate has 3–5 years public relations experience, agency background preferred, strong journalist relationships, digital literacy, and comfort using AI tools to inform strategy.

Qualifications

• Post-secondary education in public relations, communications, marketing, journalism or related field is an asset.
• 3–5 years of experience in public relations, ideally at a Consultant level in an agency.
• Experience in corporate/financial sectors is an asset with relevant industry knowledge.
• Proven ability to build journalist/media relationships and secure earned media coverage.

Responsibilities

• Managing media relations programs, including story development and pitching.
• Managing influencer relations programs including research, negotiations and messaging.
• Content production for blogs, press materials, and social content.
• Conducting research and insight gathering for clients and new business.
• Leveraging AI tools to support strategic initiatives and client planning.
• Contributing to client calls and brainstorming sessions.

Skills

Autonomy

Collaboration

Communication

Curiosity

Empathy

Planning + Organizing

Problem Solving + Judgment

Technical

AI tools familiarity

Education

Post-secondary education in PR/communications/marketing/journalism

Tools

Microsoft Office

Adobe Creative Suite

Media monitoring tools

Job description

Proof Strategies is an independent, Canadian-owned strategic communications agency that charts its own path. Built on a simple philosophy - that you can do great work with great people and be a great place to work - Proof has grown into an award-winning agency where curiosity, integrity, and collaboration are deeply valued. Today, we are proud to be one of Canada's leading communications agencies, partnering with some of the world's most respected brands and trusted organizations.

Guided by this foundation and a belief in the power of strong human relationships, we are on a mission to help our clients recapture attention, earn trust, and move people to action. To support our team on this journey, we're hiring a Consultant who is excited to learn, build and grow with us.

The Opportunity

The Consultant provides day-to-day support across the account teams and supports the management of client projects. This includes managing media and influencer relations programs, supporting social media campaigns, creating content, conducting research, administrative support and contributing to client calls and brainstorming.

Responsibilities and Duties

• Managing media relations programs, including story development, pitching, and developing journalist relationships
• Managing influencer relations programs including research and identification, negotiations, message development and ongoing management
• Content production for various purposes, including blogs, news releases, media advisories, presentations, whitepapers, and social content
• Conducting research and insight gathering for clients and new business projects
• Leverage the use of monitoring and AI tools to support strategic initiatives and better understand our clients
• Support with slide development and memos for client planning
• Contributing to client calls and brainstorming meetings
• Contributes to the firm's commitment to equity, diversity, and inclusion
• Carry out all other reasonable duties assigned by the company

Qualifications and Experience

• Completion of post-secondary education in public relations, communications, marketing, journalism, or a related field is considered an asset
• A minimum of 3-5 years of experience in public relations, includingdemonstratedexperience operating at a Consultant level for at least 1-2 years, ideally within an agency environment
• Experience in the corporate or financialsectoris considered a significant asset, with preference given to candidates who bring relevantindustryexperience and interest
• Proven ability to build and maintain strong relationships with journalists, media, and other relevant stakeholders, while proactively identifying media opportunities, developing compelling pitches and story angles, and securing earned media coverage
• Digitally literate, with proficiency in using digital/social media platforms and tools for business, (including Facebook, Instagram, Twitter, TikTok, LinkedIn, Googe, etc.)
• Strong understanding of new and emerging digital tools, including social media and AI
• Has an intermediate to advanced skill level in Microsoft Office applications (PowerPoint, Excel, Word, Teams etc.)
• Working proficiency of Adobe Creative Suite is considered an asset
• Proficiency with multiple languages is considered an asset

Skills

• Autonomy + Prioritization: uses one's own initiative to carry out their day-to-day responsibilities. Asks questions to clarify or better understand a task, assignment or client.
• Collaboration + Feedback: is a team player whether working remotely or in the office; seeks feedback from others and responds well to constructive input when it's received.
• Communication: utilizes excellent interpersonal, written, and verbal communication skills.
• Curiosity: has a demonstrated passion for learning and growth in familiar and new areas.
• Empathy: operates with self-awareness and professionalism, while following the Platinum Rule (treating others the way they would like to be treated).
• Planning + Organizing: highly organized, with a strong attention to detail, and responsiveness to stakeholders; Strong project management skills, with an ability to juggle and prioritize multiple tasks and competing priorities.
• Problem Solving + Judgment: the ability to use good judgement, be resourceful, and effectively solve problems.
• Technical: a willingness to leverage and high-level of skill to optimize available technology and tools to effectively carry out tasks.
• Comfortable in the use and experimentation of Artificial Intelligence (AI) tools, such as Chat GPT, Gemini, and Claude.

Compensation and benefits

Expected compensation for this role is $60,000-$70,000 annually, with placement within this range dependent on the candidate's years and level of experience relative to the requirements of the role.

Full-Time Employees at Proof Enjoy:

• A collaborative, inclusive workplace that values diverse perspectives
• Collaboration with a team exploring AI and building contemporary services to reflect growing work and new behaviours
• Competitive benefits package (health, dental, counselling, etc.) coverage to care for you and your loved ones from day one
• Mental health resources (EAP, Headspace)
• Parental leave benefits
• And more!!
  

Other

• Hiring manager: VP, Corporate and Financial
• Vacation: 3 weeks

Use of Artificial Intelligence: We may use artificial intelligence to screen, assess, or select applicants for this position.