Senior Consultant

Veritas Communications Inc.; Lasalle; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health and dental

Generous paid time off

Hybrid work model

Remote option after 6 months

Professional coaching program

Job summary

Veritas Communications Inc. in Canada seeks a Sr. Consultant to lead day-to-day program components across integrated communications, with independence and accountability.

You will guide researchers, analyze audience trends, support influencers, and help manage budgets while mentoring Coordinators and Consultants to deliver best-in-class work in a fast-moving environment.

Qualifications

• Experience leading day-to-day execution across integrated communications programs.
• Ability to translate audience insights and cultural trends into client-facing documents.
• Skilled in campaign analysis, identifying patterns and optimization opportunities.
• Experience managing budgets, timelines, vendor coordination, and invoicing.

Responsibilities

• Manage day-to-day execution across integrated communications programs with independence and accountability.
• Lead research assignments, including audience insights, competitive analysis, and cultural trends, translating findings into clear takeaways for internal and client-facing documents.
• Support campaign analysis by evaluating data, identifying patterns, and shaping optimization recommendations.
• Oversee core account operations such as workback schedule, status documents, vendor coordination, budget tracking, invoicing, and cost tracking.
• Lead and mentor Coordinators and Consultants to ensure smooth delivery of work and quality outcomes.

Skills

Client service

Media relations

Influencer relations

AI literacy

Digital intelligence

Tools

AI tools

Job description

About Us

At Veritas, we don’t just tell stories, we engineer influence. We move at the speed of culture, powered by insight, creativity, and a relentless commitment to earning attention in meaningful ways. As we expand our integrated communications practice, we’re looking for a Sr. Consultant who brings strong executional leadership, emerging strategic skills, and the confidence to contribute meaningfully to client discussions. You have a solid grasp of the media and influencer landscape, can independently run day‑to‑day program components, and are ready to support junior team members while delivering best‑in‑class work. If you thrive in a fast‑moving environment and love turning ideas into impact, you’ll love it here.

Responsibilities

What You’ll Do

Client Service & Account Support

• Manage day‑to‑day execution across integrated communications programs with a high level of independence and accountability.
• Lead research assignments, including audience insights, competitive analysis, and cultural trends, translating findings into clear takeaways for internal and client‑facing documents.
• Support campaign analysis by evaluating data, identifying patterns, and shaping optimization recommendations.
• Oversee core account operations such as workback schedule and status document maintenance, vendor coordination, budget tracking, invoicing, and hard cost tracking with minimal oversight.
• Participate confidently in client conversations regarding project status, deliverables, and program planning.
• Provide guidance, training, task direction, and quality oversight to Coordinators and Consultants to help ensure smooth delivery of work.
• Proactively flag risks, opportunities, and workflow efficiencies to Account Managers and senior leaders.

Media Relations

• Maintain strong understanding of the Canadian media landscape and proactively identify opportunities for client storytelling to help support the development of breakthrough media strategies.
• Develop high quality media materials, including pitches, press releases, key messages, spokesperson briefing books, delegating to junior team members as needed.
• Conduct targeted outreach independently and confidently, securing coverage that aligns to client objectives.
• Monitor news cycles and cultural trends, providing insights that shape media strategy, POVs, and content recommendations.

Influencer Relations, Creator Content & Owned Content Development

• Strong awareness and ability to identify relevant influencers, creators and rising talent across social platforms, supporting relationship building and ongoing partner engagement.
• Support influencer and creator program planning and execution, including research, vetting, outreach, negotiations, ongoing liaison, tracking, and reporting.
• Draft and refine materials including outreach notes, briefing documents, contracts, key messages, and confidently lead partner briefing sessions.
• Review partner concepts and content against briefs and brand guidelines, helping manage feedback rounds between internal teams and partners.

Emerging Skills &Innovation

At Veritas, we embrace the tools shaping the future of communication. You don’t need to be an engineer but you do need to be curious, responsible, and excited about the role technology plays in modern PR. We expect all team members to continually build AI fluency and use these technologies in their day to day tasks. Training and access to our suite of AI tools is provided to all employees.

AI & Large Language Model (LLM) Fluency

• Use AI tools to enhance research, draft materials, analyze data, and identify trends.
• Understand best practices and ethical guidelines for responsible use of AI tools, applying critical thinking and human judgement to every AI-generated output.

Digital & Social Intelligence

• Stay informed on cultural shifts, platform updates, algorithm changes, and new storytelling formats across TikTok, Instagram, LinkedIn, X, YouTube, and more.
• Understand and articulate how creators and communities shape the digital landscape, bringing those insights into brainstorms, content recommendations, and digital‑first program planning.

Benefits

What To Expect From Us

Wellbeing & Lifestyle

• Comprehensive health and dental coverage to support your physical and mental wellness.
• Generous paid time off including vacation, personal days, and a winter holiday office closure so you can recharge.
• Hybrid work model designed for connection and flexibility with two-days dedicated in office and three-days at your Manager’s discretion. Note that all new hires are required to be in-office three-days per week for the first 90-days.
• Remote work option offered to employees after 6-months that supports where, and how, you do your best thinking.

Growth & Development

• Access to mentorship and leadership development programs, through our unique Professional Coaching program, helping you build craft and confidence, and continue to progress in your career.
• Regular training on emerging tools and technologies, including AI literacy sessions and ethical best‑practice workshops.

Culture & Community

• A team that leads with empathy, creativity, and curiosity, and celebrates wins together.
• Agency-wide events, social activities, and volunteer opportunities that keep us connected and inspired.

Perks That Matter

• Mobile phone and home internet support to keep you equipped.
• Discretionary days every long weekend between May and October for additional down-time (because balance matters).
• Access to innovative tools and platforms that help you work smarter, not harder.