Account Executive, Influencer

Publicis Groupe; Toronto; Hybrid; CAD 55,000 - 58,000; Full time

Benefits offered by this job

Hybrid work environment

Private health insurance

Wellness allowance

Professional development

Parental leave top-up

Job summary

North Strategic, part of Publicis Groupe, is seeking a collaborative PR professional to join a cross‑functional account team in Toronto. You will shape campaigns, build media relationships, and craft compelling content across press materials and social channels to engage audiences on lifestyle and consumer topics.

You’ll own strategy, execution, and reporting, mentor teammates, and drive influencer programs from sourcing to collaboration, while fostering engaging communities and timely responses

Qualifications

• 2–3 years of PR experience, ideally with consumer, lifestyle or retail brands.
• Proven skills in media relations, social media, event management, community management, and influencer relations
• A creative storyteller with strong research and writing abilities.
• Post‑graduate diploma in Public Relations, Communications, or a related field.
• Excellent communication, organization, and time management skills.
• Comfortable working in a fast‑paced, collaborative environment.
• Hands‑on experience with Instagram, TikTok, and emerging social platforms.
• Detail‑oriented multitasker who double‑checks for accuracy.
• Tech‑savvy with Microsoft Office and project tools like Teams, Monday or Asana.
• Passion for trends, consumer insights, and innovative ideas.
• Demonstrated interest in AI. You already see how it can benefit and amplify our client's campaigns

Responsibilities

• Shape bold campaigns across PR, events, media relations, social, and influencer marketing.
• Build powerful connections with media and influencers to land stories that make headlines.
• Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.
• Own the process: lead strategy, execution, and reporting to deliver measurable impact.
• Drive influencer programs end-to-end, from sourcing talent to crafting standout collaborations.
• Foster engaged communities by managing day‑to‑day conversations, monitoring audience sentiment, and identifying opportunities to strengthen brand connection.
• Think big, act fast—bring fresh ideas, mentor teammates, and help win new business.

Skills

Media relations

Social media

Event management

Influencer relations

Writing abilities

Public relations

Research skills

Education

Post-graduate PR diploma

Tools

Microsoft Office

Teams

Monday

Asana

Job description

Company description

We are North, a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.

We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network. Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.

In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.

Overview

You will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story, with a focus on driving important and exciting content across all brand social platforms to influence, inspire, educate, and engage your audience on a variety of topics. Beauty and skin care experience is a bonus!

An essential ingredient of your success is the ability to partner and collaborate with several internal and external stakeholders. We’re looking for a passionate team player with a strategic and creative mindset who can create cross‑channel media strategies for our clients.

Responsibilities

• Shape bold campaigns that spark conversations and elevate brands across PR, events, media relations, social, and influencer marketing.
• Build powerful connections with media and influencers to land stories that make headlines.
• Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.
• Own the process: lead strategy, execution, and reporting to deliver measurable impact.
• Drive influencer programs end-to-end, from sourcing talent to crafting standout collaborations.
• Foster engaged communities by managing day‑to‑day conversations, monitoring audience sentiment, and identifying opportunities to strengthen brand connection.
• Think big, act fast—bring fresh ideas, mentor teammates, and help win new business.

Qualifications

You don’t need to check every box to apply—we value passion and potential! Here’s what will help you thrive in this role:

• 2–3 years of PR experience, ideally with consumer, lifestyle or retail brands.
• Proven skills in media relations, social media, event management, community management, and influencer relations
• A creative storyteller with strong research and writing abilities.
• Post‑graduate diploma in Public Relations, Communications, or a related field.
• Excellent communication, organization, and time management skills.
• Comfortable working in a fast‑paced, collaborative environment.
• Hands‑on experience with Instagram, TikTok, and emerging social platforms.
• Detail‑oriented multitasker who double‑checks for accuracy.
• Tech‑savvy with Microsoft Office and project tools like Teams, Monday or Asana.
• Passion for trends, consumer insights, and innovative ideas.
• Demonstrated interest in AI. You already see how it can benefit and amplify our client's campaigns

Additional information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we're offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award‑winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on‑demand e‑learning opportunities, and a suite of leading AI tools and resources.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top‑up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
• Work from (almost) anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.
• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$55K-$58K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human‑first approach, where your experience and potential are recognized by people.

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.