Senior Consultant, Consumer & Brand

Burson; Toronto; Hybrid; CAD 45,000 - 95,000; Full time

Benefits offered by this job

Full health benefits package

Mentoring and development

Dynamic, creative culture

Work with world-class brands

Exposure to multiple practice areas

Job summary

Burson Canada has an exciting Senior Consultant opportunity with our Consumer & Brand team in Toronto. You will lead day-to-day PR programs for consumer brands, manage influencer campaigns, and guide junior colleagues while shaping the client experience.

This role requires 5–7 years in consumer PR, a post-secondary degree, and outstanding storytelling, writing and verbal communication skills. You’ll work in a collaborative, entrepreneurial environment with a hybrid schedule.

Qualifications

• 5–7 years of consumer PR experience.
• Undergraduate degree from an accredited institution.
• Strong storytelling and communication skills.
• Experience executing integrated communications programs (media relations, influencer engagement, digital, events).
• Ability to manage multiple projects and client relationships.

Responsibilities

• Lead day-to-day programming on PR, social & influencer campaigns.
• Oversee early-career colleagues’ work.
• Manage the client experience and anticipate needs.
• Identify trends and translate insights into work.
• Leverage media relationships and develop new ones.
• Ship with taste and precision, ensuring high-quality output.
• Contribute creatively in an entrepreneurial team environment.

Skills

Storytelling

Written & Verbal Communication

Creative thinking

Social trends & culture

Project management

Client relations

Mentoring juniors

Education

Undergraduate degree

Job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson Canada has an existing opportunity for a Senior Consultant to join our dynamic Consumer & Brand team in Toronto. If you are interested in joining a group of industry-leading brand builders and working with some of the world’s most well-respected brands, we want to hear from you. This is an exciting opportunity to lead programs within the Consumer PR space, while also working alongside an ambitious and growing national team.

Here’s What You’d Be Doing

• Leading day-to-day programming on PR, social & influencer campaigns
• Overseeing early-career colleagues’ work
• Playing an active role in managing the client experience, anticipating needs before they arise
• You don’t just clock trends – you see them coming, and bring those insights to your work
• Leveraging your existing media relationships and continuing to develop new ones
• Ship with taste and precision, ensuring all of your work meets high standards
• Contributing creativity, passion and expertise to an entrepreneurial team environment where everyone’s voice is heard, highly valued and rewarded

What You’ll Need To Get Here

• 5-7 years’ experience in a consumer PR role (prior agency experience preferred)
• Undergraduate degree from an accredited post-secondary educational institution
• Natural curiosity and genuine passion for storytelling
• Creative thinker and problem solver
• Tapped into emerging social trends and culture
• A deep understanding of the consumer PR & influencer space
• Experience executing integrated communications programs (media relations, influencer engagement, digital, community management, events, etc.)
• Excellent written and verbal communications skills that can be applied across various platforms
• Strong project management skills, with high attention to detail

What else is in it for you?

• Full health benefits package—including paid time off, schedule flexibility, wellness reimbursement, and more
• Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
• A passionate, smart, fun, and creative culture
• The opportunity to work on some of the world’s most well-respected brands
• Dynamic experience and exposure to different practice areas beyond Consumer PR – including corporate communications, technology, health, public affairs and more.

$45,000—$95,000 CAD

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.