Stagiaire Marketing d'Influence - Campagnes & Analyses

Burson; Montreal; Hybride; CAD 32 000 - 40 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development programs

Résumé du poste

Burson in Canada is seeking a part of its influencer marketing team to coordinate campaigns across beauty, retail, and consumer products. You will manage seeding collaborations, analyze performance data, and stay ahead of social media trends to identify key Canadian influencers.

The role requires 1–2 years in influencer marketing or related fields, a relevant degree, and strong written/oral communication skills.

Qualifications

• Minimum 1–2 years of relevant experience in influencer marketing, PR, digital marketing, content or brand marketing, ideally in an agency.
• Bachelor’s degree in marketing, communications, PR or related field at time of hire.
• Strong understanding of performance data/metrics for major social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest).

Responsabilités

• Identify, approach, negotiate, manage and measure influencer marketing programs, including seeding collaborations, aligned with team/client strategy.
• Plan, coordinate and monitor campaigns, including large-scale mailer shipments.
• Develop performance reports by analyzing organic and paid influencer content performance.
• Monitor trends in social platforms, technologies and influencers in the Canadian market.
• Conduct social media research to identify conversation trends and key influencers.

Connaissances

Influencer marketing

Campaign planning

Analytics

Social media trends

Communication skills

Formation

University or college degree in marketing, communications, PR or related field

Outils

CreatorIQ

Traackr

Description du poste

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson est à la recherche d’un·e coordonnateur·trice stagiaire en marketing d’influence pour collaborer avec des marques emblématiques dans les secteurs de la beauté, du commerce de détail et des produits de grande consommation (CPG). En tant que membre de WPP Onefluence, vous rejoindrez un réseau mondial de services intégrés offrant une expertise de premier plan en marketing d’influence afin de répondre aux besoins de nos clients.

Le marketing d’influence est au cœur de nos activités. Nous recherchons une personne passionnée par cet univers, qui vit et respire les médias sociaux, est à l’affût des tendances et démontre un réel intérêt pour la beauté et le commerce de détail.

Vos responsabilités

• Identifier, approcher, négocier, gérer et mesurer des programmes de marketing d’influence, notamment des collaborations de type seeding, en alignement avec les plans stratégiques définis par l’équipe et les clients.
• Planifier, coordonner et assurer le suivi des campagnes d’influence, incluant la gestion d’envois à grande échelle (mailers).
• Développer des rapports de performance en analysant et en optimisant le contenu organique et commandité des influenceurs.
• Effectuer une veille constante des tendances émergentes en matière de médias sociaux, plateformes, technologies et influenceurs sur le marché canadien.
• Réaliser des recherches et analyses sur les médias sociaux afin d’identifier les tendances de conversation et repérer les influenceurs clés.
  
  

Profil recherché

• Minimum de 1 à 2 ans d’expérience pertinente, en marketing d’influence, relations publiques, marketing numérique, de contenu ou de marque, idéalement en agence.
• Diplôme universitaire ou collégial complété au moment de l’entrée en poste en marketing, communications, relations publiques ou dans un domaine connexe.
• Bonne compréhension des données et indicateurs de performance des principales plateformes sociales (Instagram, TikTok, YouTube, Facebook, Pinterest et autres canaux émergents).
• Connaissance solide de l’écosystème du marketing d’influence, de son rôle stratégique et de ses meilleures pratiques.
• Expérience avec des plateformes de recherche et d’analyse d’influenceurs telles que CreatorIQ, Traackr ou des outils similaires.
• Excellentes compétences organisationnelles et souci du détail.
• Capacité à gérer plusieurs priorités et à traiter un volume élevé de demandes.
• Excellentes habiletés de communication écrite et orale.
• Aptitude à établir et maintenir des relations solides avec les influenceurs, les agences et les équipes internes.
• Esprit créatif, autonomie et capacité à résoudre des problèmes.
• Une expérience en gestion de programmes d’influence constitue un atout.
  
  

La rémunération globale annuelle pour ce poste est de 36 000 $ CA, incluant l’ensemble des avantages sociaux applicables.

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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