Intern, Influencer Marketing

Burson; Toronto; On-site; CAD 36,000 - 44,000; Part time

Benefits offered by this job

Health benefits

Paid time off

Schedule flexibility

Hybrid office space

Job summary

Burson is seeking a recent graduate for an Influencer Marketing Intern role to support campaigns across beauty, retail and CPG brands in Canada. You will work within WPP Onefluence to gain hands-on experience with influencer campaigns and content monitoring in a hybrid Toronto/Montreal environment.

You’ll collaborate with a global team, help with influencer identification, and contribute to campaign reports while staying on top of social trends and platform insights.

Qualifications

• Recent graduate with a degree in PR or Brand Marketing and at least two internships in consumer brands, PR, content, or brand marketing agencies.
• Experience contributing to influencer campaigns during internships.
• Understanding of metrics from Facebook, Instagram, TikTok, YouTube, Pinterest and emerging platforms.
• Clear understanding of influencer marketing landscape and best practices.
• Experience with influencer campaign management tools like CreatorIQ or Traackr is a plus.
• Excellent organizational skills and attention to detail.
• Ability to prioritize and manage high volumes of requests.
• Strong written and verbal communication skills.
• Creative thinker and problem solver.

Responsibilities

• Manage all campaign sets within the campaign management system in collaboration with team members.
• Ensure data quality across inputs for active partnerships in the system.
• Monitor content and add content or remove irrelevant items for paid and seeding campaigns.
• Maintain and optimize influencer CRM to source campaign partners.
• Assist with influencer identification or vetting as needed.
• Assist with development of campaign reports.

Skills

PR/Brand Marketing

Internships

Influencer campaigns

Social metrics

Influencer landscape

Influencer platforms

Organizational skills

Prioritization

Communication skills

Creative thinker

Education

PR/Brand Marketing degree

Tools

CreatorIQ

Traackr

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson is looking for a new Intern with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.

Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’relooking for candidates that are social first, tapped in, and passionate about beauty & retail.

Here’swhatyou’dbe doing:

• Responsible for all campaignsetwithin campaign management systemin collaboration with team members
• Responsible for compliance within campaign management system to ensure maintenance of data quality across multiple key inputs for active partnerships
• Manage all content monitoring including manual addition of content not tracked or removal of irrelevant content for paid and seeding campaigns
• Maintenance and optimization of influencer CRM to source best possible campaign partners
• Support with influencer identification or vetting as needed
• Support with development of campaign reports
• Keep on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
• Carry out social media listening and research to identify trends in online conversations and to pinpoint potential influencers to collaborate with

Whatyou’llneed to get here:

• Arecent graduate with a degree in PRor Brand Marketing and a minimum of2 internships at consumer brand or PR, Content or Brand Marketing agencies
• Experience contributing to influencer campaigns within internships
• Understand metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels
• Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
• Experience utilizing influencer campaign management systems like CreatorIQ, Traackr or in-platform tools is a plus
• Flawless organizational skills and keen attention to detail
• Ability to prioritize and manage high volumes of requests
• Ability to effectively communicate information and ideas in written and verbal format
• Creative thinker and problem solver

What else is in it for you?

• Full health benefits package—including paid time off, schedule flexibility, and more
• Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technoglogically advanced space in downtown Toronto/Montreal
• Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
• A passionate, smart, fun, and creative culture

Compensation

The total annual compensation for this position is C$40,000, inclusive of all applicable benefits.

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.