Senior Business Development Manager - North America

Primer; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a leading company in the payments ecosystem as a Senior Business Development Manager. This role involves identifying merchant customers, managing relationships, and collaborating with team members to drive success. The company fosters a remote work culture with strong support and a focus on diversity and inclusion.

Benefits

Competitive share options

Uncapped holiday, minimum of 25 days

Co-working space access

Workations and company retreats

Top-quality equipment

£500 towards home office setup

Generous learning budget

Medical insurance

Additional perks depending on location

Qualifications

• Experience in B2B sales with a track record of closing deals.
• Ability to prospect and qualify new opportunities.

Responsibilities

• Identify potential merchant customers and manage a sales pipeline.
• Reach out to stakeholders within merchant organizations.

Skills

Interpersonal Skills

Communication Skills

Analytical Sales Approach

Job description

Senior Business Development Manager - North America

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The payments ecosystem has seen remarkable growth in the 21st century, with new payment services, increased cross-border commerce, and innovative multi-payment processor strategies. Payment is now a strategic asset that can drive business growth and innovation.

Primer is the world's first unified payment infrastructure, empowering businesses worldwide to unlock their payment potential. Our platform allows merchants to control their payment stack, create unique commerce experiences, accelerate their roadmaps, and increase payment success.

Our enterprise-grade infrastructure, frameworks, and tools enable merchants to unify disparate payment solutions and build optimized payment flows tailored to their needs, with no code or added complexity. We aim to make complex processes simple and intuitive.

Our success is reflected in the trust of category leaders like Printify, NewLook, Voi, and Dabble, who use Primer to transform payments into growth drivers. Top investors such as Accel, Balderton, Iconiq, and Tencent have also invested in our vision to rebuild payments and commerce from the ground up.

Join us in shaping the future of payments and commerce. Help create a world where businesses can fully realize their payment potential.

What is the role?

• Identify potential merchant customers, establish and build relationships, and manage a sales pipeline end-to-end.
• Reach out to key stakeholders within merchant organizations, up to C-level, via networks, LinkedIn, email, events, etc.
• Develop a thorough understanding of Primer and our value proposition to communicate effectively with technical stakeholders.
• Collaborate with team members to ensure Primer's success, contributing ideas and feedback.

What are we looking for?

• Experience in a new-revenue B2B sales role with a strong track record of closing deals and exceeding quotas.
• Ability to prospect and qualify new opportunities easily.
• A strategic, consultative, and analytical sales approach, with structured outreach and excellent stakeholder management.
• Excellent interpersonal and communication skills to engage, influence, and persuade.
• Experience selling complex technical products (payments experience is a plus but not essential).
• Drive and enthusiasm to grow with our fast-moving company.

What’s the culture like at Primer?

We foster a culture where people can do their best work and enjoy it. Our team is mission-driven, smart, reflective, and invested in building exceptional products and delivering success for our merchants. We also know how to have fun along the way.

We work remotely, believing that proximity isn't necessary for success. We invest in strong remote practices and face-to-face interactions through workstations, annual retreats, and co-working spaces worldwide.

Our work is challenging—building category-defining products and startups is tough. But with the right support, collaborative environment, and team, challenges become opportunities, not struggles.

• We are fully remote
• Competitive share options
• Uncapped holiday, with a minimum of 25 days
• Co-working space access
• Workations and company retreats
• Top-quality equipment
• £500 towards home office setup
• Generous learning budget
• Medical insurance
• Additional perks depending on location

At Primer, we are committed to diversity, inclusion, and authenticity. If you're excited about this role but your experience doesn't match every qualification, we encourage you to apply. You might be the right fit for this or other roles. We treat all employees equally, regardless of background or beliefs.

Equity, diversity, inclusion, and belonging policy

Primer has a zero-tolerance policy for discrimination and is dedicated to providing equal opportunities to all employees, regardless of age, disability, gender, sexual orientation, pregnancy, race, religion, gender identity, or marital status.

Seniorities and employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time