Marketing Manager

Sprinkles; Toronto; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Professional development

Global brand growth

Job summary

Sprinkles Cupcakes is seeking a Marketing Manager to elevate the brand across retail, digital, and franchise channels. You will lead integrated campaigns, seasonal launches, and ensure a premium brand identity at every customer touchpoint.

The role combines strategic planning with hands‑on execution, analytics‑driven optimization, and partnerships that drive store traffic and online orders. If you’re passionate about premium brands and customer experiences, this is for you.

Qualifications

• 3–5+ years of experience in marketing, brand management, or growth marketing.
• Experience in food & beverage, hospitality, retail, consumer packaged goods, or lifestyle brands is preferred.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience managing integrated marketing campaigns from concept through execution.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across digital, retail, social media, PR, and in-store channels.
• Develop seasonal campaigns, holiday promotions, product launches, and limited-time offerings.
• Ensure Sprinkles' premium brand identity, voice, and visual standards across every touchpoint.
• Identify opportunities to increase brand awareness and customer loyalty.

Skills

Marketing strategy

Brand management

Digital marketing

Campaign planning

Project management

Education

Bachelor's degree in Marketing

Tools

CRM

Google Analytics

Job description

Pay: CA$90,000.00-CA$110,000.00 per year

About Sprinkles Cupcakes

Sprinkles Cupcakes revolutionized the cupcake industry by creating the world's first cupcake bakery and has remained an iconic premium dessert brand ever since. Built on handcrafted quality, premium ingredients, and unforgettable customer experiences, Sprinkles has become synonymous with celebrations, everyday indulgence, and beautifully designed bakeries.

As we continue to expand our footprint across Canada and internationally, we're looking for a Marketing Manager who can elevate the brand, create memorable campaigns, and drive meaningful growth across retail, digital, and franchise channels.

The Opportunity

We're looking for a strategic, creative, and data-driven marketer who understands that great brands are built through memorable experiences—not just advertisements.

As the Marketing Manager, you'll lead the planning and execution of marketing initiatives that strengthen the Sprinkles brand, drive customer engagement, support franchise growth, and create excitement around new products, seasonal collections, and bakery openings.

If you're passionate about premium food brands, storytelling, and creating campaigns that people genuinely connect with, we'd love to meet you.

What You'll Be Responsible For

Brand & Campaign Strategy

• Lead the development and execution of integrated marketing campaigns across digital, retail, social media, PR, and in-store channels.
• Develop seasonal campaigns, holiday promotions, product launches, and limited-time offerings.
• Ensure Sprinkles' premium brand identity, voice, and visual standards remain consistent across every customer touchpoint.
• Identify opportunities to increase brand awareness and customer loyalty.

Digital Marketing & Customer Growth

• Work closely with the social media and creative teams to execute engaging digital campaigns.
• Support email marketing, loyalty initiatives, paid media, and website promotions.
• Develop strategies to increase customer acquisition, retention, and lifetime value.
• Analyze customer insights to improve campaign effectiveness and overall marketing performance.
• Partner with operations and franchise teams to support bakery openings, grand openings, and local store marketing initiatives.
• Create marketing toolkits and promotional assets for franchisees.
• Develop campaigns that drive both in-store traffic and online ordering.
• Ensure a consistent customer experience across all bakery locations.

Partnerships & Brand Collaborations

• Identify and manage partnerships with complementary brands, influencers, creators, and local communities.
• Support experiential marketing initiatives, sampling events, and strategic collaborations.
• Build campaigns that create excitement and strengthen Sprinkles' position as a premium dessert destination.

Planning, Analytics & Performance

• Own annual marketing calendars, campaign timelines, and budgets.
• Monitor campaign performance across all channels and optimize using customer insights and data.
• Present marketing results, recommendations, and growth opportunities to leadership.

Who You Are

• 3-5+ years of experience in marketing, brand management, or growth marketing.
• Experience within food & beverage, hospitality, retail, consumer packaged goods, or lifestyle brands is preferred.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience managing integrated marketing campaigns from concept through execution.
• Strategic thinker who enjoys both planning and rolling up their sleeves to execute.
• Excellent communication, organization, and project management skills.
• Passionate about premium brands, food, hospitality, and creating memorable customer experiences.

Bonus Points If You Have

• Experience working with franchise or multi-location retail brands.
• Experience with loyalty programs, CRM, or customer lifecycle marketing.
• Background managing influencer campaigns and brand partnerships.
• Experience launching new products or seasonal campaigns.
• Knowledge of retail marketing analytics and customer insights.

Why You'll Love Working at Sprinkles

• Help grow one of the world's most recognizable premium bakery brands.
• Lead marketing initiatives that customers genuinely experience—from digital campaigns to bakery launches.
• High creative ownership with the opportunity to make a measurable impact.
• Collaborative, entrepreneurial culture that values creativity and innovation.
• Competitive compensation, professional development, and opportunities to grow alongside an expanding global brand.
• Be part of a team that's dedicated to creating moments of celebration—one cupcake at a time.