Senior Audience Insights Analyst

Jobtailor; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

CBC English Services seeks a skilled Market Research Analyst to design and manage research projects that support strategic goals. You will collaborate with internal stakeholders, develop customized studies, and translate findings into actionable recommendations.

You will design questionnaires, oversee data collection, analyze data with SPSS, R, or SAS, and present results in clear dashboards and visuals for journalistic decision making.

Qualifications

• Academic and professional training in social science research.
• Strong background in qualitative and quantitative research methodologies.
• At least 2 years of hands-on experience in market research, survey design and execution, and data analysis.
• Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field.
• Minimum of a B.A. required; an M.A. preferred.
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it.
• Significant experience designing and executing market research projects.

Responsibilities

• Design questionnaires and script surveys.
• Manage sample deployment and oversee project logistics.
• Work with external sample providers and troubleshoot data collection issues.
• Monitor data collection and analyze survey data using statistical software.
• Present results in clear tabular or graphic formats and transform datasets into actionable insights.
• Develop and deliver presentations, reports, and dashboards highlighting findings and recommendations.
• Present research findings to stakeholders and contribute to strategic discussions.

Skills

Market research

Survey design

Data analysis

Communication

Collaboration

Attention to detail

Project management

Education

Bachelor's degree in Communications, Social Sciences, Media Studies, or related field

Master's degree preferred

Tools

Qualtrics

Sparq

Alchemer

SurveyMonkey

SPSS

Q

R

Stata

SAS

Microsoft PowerPoint

Power BI

Looker

Excel

Job description

CBC English Services seeks a skilled Market Research Analyst to design and manage research projects that support strategic goals. You will collaborate with internal stakeholders, develop customized studies, and translate findings into actionable recommendations.

You will design questionnaires, oversee data collection, analyze data with SPSS, R, or SAS, and present results in clear dashboards and visuals for journalistic decision making.