Senior Analyst, Audience Research – English Services

Jobtailor; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

CBC English Services seeks a skilled Market Research Analyst to design and manage research projects that support strategic goals. You will collaborate with internal stakeholders, develop customized studies, and translate findings into actionable recommendations.

You will design questionnaires, oversee data collection, analyze data with SPSS, R, or SAS, and present results in clear dashboards and visuals for journalistic decision making.

Qualifications

• Academic and professional training in social science research.
• Strong background in qualitative and quantitative research methodologies.
• At least 2 years of hands-on experience in market research, survey design and execution, and data analysis.
• Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field.
• Minimum of a B.A. required; an M.A. preferred.
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it.
• Significant experience designing and executing market research projects.

Responsibilities

• Design questionnaires and script surveys.
• Manage sample deployment and oversee project logistics.
• Work with external sample providers and troubleshoot data collection issues.
• Monitor data collection and analyze survey data using statistical software.
• Present results in clear tabular or graphic formats and transform datasets into actionable insights.
• Develop and deliver presentations, reports, and dashboards highlighting findings and recommendations.
• Present research findings to stakeholders and contribute to strategic discussions.

Skills

Market research

Survey design

Data analysis

Communication

Collaboration

Attention to detail

Project management

Education

Bachelor's degree in Communications, Social Sciences, Media Studies, or related field

Master's degree preferred

Tools

Qualtrics

Sparq

Alchemer

SurveyMonkey

SPSS

Q

R

Stata

SAS

Microsoft PowerPoint

Power BI

Looker

Excel

Job description

• Design, manage, and execute research projects supporting CBC English Services’ strategic goals
• Collaborate with internal stakeholders to identify research needs and develop customized research projects aligned with business objectives
• Design questionnaires and script surveys
• Manage sample deployment and oversee project logistics
• Work with external sample providers and troubleshoot data collection issues
• Monitor data collection
• Analyze survey data using statistical software
• Present results in clear tabular or graphic formats
• Transform complex datasets into clear, compelling insights
• Develop and deliver presentations, reports, and dashboards highlighting findings and actionable recommendations
• Present research findings to stakeholders and contribute to discussions about strategic and decision-making implications

Requirements

• Academic and professional training in social science research
• Strong background in qualitative and quantitative research methodologies
• At least 2 years of hands‑on experience in market research, survey design and execution, and data analysis
• Post‑secondary degree in Communications, Social Sciences, Media Studies, or a related field
• Minimum of a B.A. required; an M.A. preferred
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it
• Significant experience designing and executing market research projects
• Strong grasp of current research methodologies
• Ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting
• Expertise in survey and questionnaire design, especially in media and audience research
• Technical proficiency with Qualtrics, Sparq, Alchemer, or SurveyMonkey
• Strong working knowledge of SPSS, Q, R, Stata, or SAS
• Competency creating reports and presentations of survey research data
• Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides
• Experience with Google Looker or Power BI is a strong asset
• Exceptional written and verbal communication skills
• Excellent interpersonal and collaboration skills
• Excellent attention to detail
• Strong organizational skills and ability to manage multiple priorities, shifting demands, and tight deadlines
• Candidates may be subject to skills and knowledge testing
• Candidates advancing to the next step must complete a mandatory criminal record check; other background checks may apply
• English and French language skills: reading, speaking, and writing
• All employees must adhere to the Code of Conduct as a condition of employment

Core Competencies

Demonstrates expertise in designing and executing market research projects, utilizing qualitative and quantitative methodologies to derive actionable insights. Proficient in data analysis and presentation, with strong communication skills to convey findings effectively to stakeholders.

Highest-signal resume keywords

• Market Research Project Management
• Survey Design and Execution
• Data Analysis Using SPSS
• Qualitative and Quantitative Research Methodologies
• Technical Proficiency with Qualtrics

ATS Optimization Keywords

Hard Skills

• Survey Design
• Data Analysis
• Statistical Software
• Report Creation
• Presentation Development
• Questionnaire Design
• Data Collection Monitoring
• Advanced Microsoft Excel
• Google Looker
• Power BI

Soft Skills

• Exceptional Written Communication
• Verbal Communication
• Interpersonal Skills
• Collaboration Skills
• Attention to Detail

Industry Keywords

• Canadian Media Landscape
• Public Opinion Studies
• Social Science Research
• Market Research
• Communications
• Media Studies

Tools & Technologies

• Qualtrics
• Sparq
• Alchemer
• SurveyMonkey
• SPSS
• Q
• R
• Stata
• SAS
• Microsoft PowerPoint