Senior Associate, Programmatic

Wpp; Montreal (administrative region); On-site; CAD 55,000 - 85,000; Full time

Job summary

WPP in Montreal seeks an Associate Account Manager, Programmatic, to support day-to-day campaign activity for clients within assigned agency teams. You will manage campaigns across multiple DSPs, assist with setup, pacing and optimization, and collaborate with the Trading Strategy team to ensure timely launches.

Fluent in French and English, you bring strong analytical skills and a proactive ownership mindset to drive performance and deliverables for diverse clients.

Qualifications

• Fluent in French and English.
• Understanding of KPIs and mediametrics.
• Good understanding of the Programmatic space.
• Proficient with Microsoft PowerPoint, Excel and Word.
• Strong analytical and critical thinking skills.
• High energy and teamwork mentality.
• Excellent interpersonal and communications skills.

Responsibilities

• Supports the Programmatic Manager and Associate Director with timely campaign launches and clear communication with all teams.
• Input and setup approved campaigns into the internal platform and Salesforce.
• Liaises with vendors and agencies in preparation for campaign launches.
• Audits digital creative tags and guides Ad Ops on verification requirements.
• Assists with campaign reporting inputs for postcampaign reports and QBRs.
• Assists with campaign setups across DSPs (DV360, Xandr, Amazon, TTD).
• Assists with pacing, shifts and optimization.
• Checks live campaigns are delivering after launch.
• Updates pacing and performance in the campaign tracker.

Skills

Fluent English/French

KPIs & mediametrics

Programmatic space

Analytical thinking

Teamwork and energy

Interpersonal/communication

Ownership & accountability

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The AssociateAccountManager,Programmaticwillberesponsibleinsupportingtheday-to-daycampaignactivityfor all clientswithintheirassignedagencyteams. Youwillworkwithinmultiple interfaces tomanagecampaigns. You are astrongteamplayerwhereyouwillsupport the TradingStrategyteamwithplanadjustments,campaignset up andoptimizations. You are able toworkacrossmultipleDSPsandunderstandtheirnuances andcapabilities. You are acuriousand activelearnerwithastrongsenseofownershipandaccountabilityfor theworkthatyouproducefor theteams.

Supports theProgrammaticManager andProgrammaticAssociate Director ontasksrelatedto the management ofprogrammaticcampaignsincluding:

• Accuratelyinputs andmaintainscampaigndata ininternalsystems
• ProactiveinternalcommunicationbetweendifferentbusinessunitsincludingProgrammaticManagers Ad Ops andAnalysts
• SupportsProgrammaticManagersteamwithcampaignset up,pacingandoptimization
• Supportswithcreatingprocess documentation forProgrammaticteam

Responsibilities

• Supports theProgrammaticManager andProgrammaticAssociate Directorwithtimelycampaignlaunches,communicatingclearlywithallteams.
• Input and setupapprovedcampaignsintotheinternalplatform andsynctosystemslike Salesforce.
• Liaisewithvendorsandagenciesinpreparationforcampaignlaunches.
• Auditingandreviewingdigitalcreativetags,ensuringtheyareaccuratefor the launch of thecampaign,providingclearguidance to Ad Opsteamincludingdetailsonverificationrequirements
• Assistswithcampaignreportinginputs for postcampaignreports andQBRs
• AssistswithcampaignsetupsacrossallDSP’s(DV360,Xandr, Amazon, TTD)
• Assistswithcampaignpacing, shifts andoptimization
• Assistswithplan updates andadjustments
• Checks andensuresthatlivecampaignsaredeliveringafterlaunch.
• Ensuringmonthlycampaignactualizationsarecompletedat theexpecteddate.
• Updatespacingand performance incampaigntracker forinternalteam
• Identifiesareas ofopportunitywithininternalprocess

RequiredSkills

• Fluent in French and English.
• Understandingof KPIs and mediametrics
• Goodunderstandingof theProgrammaticSpace
• Proficientuser of Microsofttoolssuchas PowerPoint, Excel, Word
• Stronganalyticalandcriticalthinkingskills-abilitytoproblemsolve
• Highenergyandteamworkmentalityare a must
• Excellentinterpersonaland communicationskills