Senior Advisor, Marketing

NORQUEST COLLEGE; Edmonton; On-site; CAD 82,000 - 106,000; Full time

Job summary

NorQuest College is seeking a Sr. Advisor, Marketing to drive strategic marketing plans and multi‑channel campaigns. You will work with faculties, student recruitment, and corporate areas to advance student recruitment and retention while elevating brand and institutional priorities.

You will lead projects, set plans, manage budgets, and guide cross‑functional teams, blending data with creative execution to improve outcomes and alignment with the College's priorities.

Qualifications

• University degree in Marketing, Communications, Business, or related field; equivalents considered.
• 7–10 years of experience developing and executing marketing and brand strategies.
• Experience managing budgets, projects, and multi-channel campaigns.
• Strong knowledge of marketing theories and cross‑channel execution.
• Experience guiding stakeholders and providing expert marketing counsel.

Responsibilities

• Develop strategic marketing plans, briefs, and project plans informed by research and objectives.
• Manage successful execution of marketing projects within timelines and budgets.
• Collaborate with cross‑functional teams to deliver cohesive campaigns across channels.
• Identify multi‑channel tactics to drive recruitment, retention, and brand awareness.
• Provide marketing consultation and guidance to internal stakeholders.
• Monitor performance and optimize messaging, content, and channels.

Skills

Strategic marketing

Campaign management

Stakeholder management

Budget management

Vendor relationships

Education

University degree in Marketing, Communications, or Business

Job description

ENROLMENT & COMMUNICATIONS

Reporting to the Manager, Digital Marketing, the Sr. Advisor, Marketing provides a comprehensive range of marketing support and services for internal clients across the College, including faculties, student recruitment, and corporate service areas. This role has a direct and significant impact on NorQuest's brand and reputation through the development and execution of strategic marketing initiatives that support student recruitment, student retention, brand awareness, and institutional priorities.

Working collaboratively with stakeholders across the College, the Sr. Advisor, Marketing develops strategic marketing plans, manages complex projects, oversees multi-channel campaigns, and provides expert marketing consultation. The role works closely with marketing, communications, digital, web, and creative teams to deliver effective campaigns, evaluate performance, and continuously improve marketing outcomes while ensuring alignment with business objectives, branding standards, and the College's strategic priorities.

HOW YOU’LL MAKE A DIFFERENCE

• Develop strategic marketing plans, creative briefs, and project plans informed by audience research, segmentation insights, campaign results, and business objectives.
• Manage the successful execution of marketing projects, ensuring alignment with timelines, budgets, branding standards, and strategic goals.
• Collaborate with committees, cross-functional teams, and internal stakeholders to develop and execute effective marketing strategies and campaigns.
• Identify, source, and recommend multi-channel marketing tactics that support campaign objectives and drive student recruitment, retention, and brand awareness.
• Work closely with marketing, digital, web, communications, and creative teams to deliver coordinated campaigns across advertising, web, content, email, social media, and recruitment events.
• Coordinate and manage college-wide marketing initiatives, including recruitment campaigns, Open House, career fairs, conferences, publications, and promotional activities.
• Monitor campaign performance, evaluate results against established objectives and KPIs, and recommend improvements to messaging, content, channels, and tactics.
• Manage project budgets, vendor relationships, production requirements, and promotional activities across print, digital, web, video, audio, and other marketing channels.
• Provide marketing consultation, recommendations, and guidance to stakeholders across faculties, student recruitment, advancement, business development, and other college departments.
• Contribute to the development, implementation, and continuous improvement of marketing, brand, and operational processes that support effective service delivery and campaign success.

WHAT YOU BRING

• University degree in Marketing, Communications, Business, or a related field; equivalent combinations of education, training, and experience may be considered.
• Membership within CMA, IABC, etc or digital certifications will be considered an asset along with Technical certifications.
• Minimum 7-10 years of experience developing and executing marketing and brand strategies within a large, multifaceted organization.
• Experience developing marketing strategies, advertising campaigns, promotions, direct marketing initiatives, events, sponsorships, and creative development.
• Experience developing and managing marketing and advertising budgets, project plans, and campaign performance evaluation.
• Strong knowledge of marketing and communication theories and experience executing strategic and tactical marketing plans across digital, social, print, and other media channels.
• Proven experience using project management and change management practices to manage multiple projects, competing priorities, and tight deadlines.
• Strong strategic thinking, problem-solving, communication, stakeholder management, and relationship-building skills. Experience in post-secondary education, agency environments, senior-level client support, and professional marketing certifications are considered assets.

WHAT MAKES YOU A DIFFERENCE MAKER?

As a difference maker you:

• Translate college strategies, business objectives, and audience insights into effective marketing strategies, plans, and campaigns.
• Navigate multiple, conflicting, and complex projects while balancing priorities, timelines, budgets, and stakeholder expectations.
• Analyze target markets, audience segments, campaign performance, and competitive landscapes to recommend effective marketing strategies and tactics.
• Provide leadership through influence, consultation, and expert marketing advice to stakeholders across the College.
• Build strong collaborative relationships with internal clients, cross-functional teams, external vendors, and agency partners to achieve strategic objectives.
• Lead and support major marketing initiatives, including advertising campaigns, new program marketing, recruitment events, and college-wide promotional projects.
• Communicate complex ideas clearly and persuasively while influencing, negotiating, and guiding stakeholders toward effective marketing solutions.
• Demonstrate sound judgment, initiative, and accountability while delivering results that positively impact the College's brand, reputation, recruitment, and business goals.

SALARY:

AUPE Band Level 10 | Senior Analyst II | $3,134 - $4,070 bi-weekly reflective upon what you bring AKA your education and experience. This is a full time, term position with the Alberta Union of Provincial Employees (AUPE). For more information regarding the AUPE Collective Agreement, please check out this link. We are proud to be recognized as one of Canada's Most Admired Corporate Cultures.

We offer flexible work options. We strive for balance between a flexible work environment, connectedness to the campus community, and ensuring NorQuesters are set up to succeed in their roles and responsibilities.

Additional Information:

Pre-Employment Checks will be completed to assess the candidate’s suitability for a role. These checks may include (but are not limited to): references, criminal record check, academic verification, etc.

For applicants who have completed post-secondary studies from outside of Canada, it is required they obtain an assessment of their credentials from a recognized Canadian Credential Evaluator, such as:

We encourage applicants toinclude the assessment certificate as part of their application.

This competition may be used to fill future vacancies, across NorQuest College, at the same or lower classification level.

Our Commitment to Equity, Diversity, and Inclusion:

We're on a journey to become an inclusive, anti-racist, and decolonized organization. NorQuesters are trailblazers - we are curious, creative, and innovative - our lived experiences are honoured, creating accessibility and a sense of belonging for everyone.

NorQuest 2030 We Are Who We Include shares our strength and difference comes from who is included, and along with our students we are learning and growing to listen deeply and say what we feel.

NorQuest College is committed to being an employer of choice for First Nations, Métis, and Inuit people by recognizing, respecting, and supporting Indigenous people's self-determination through the institution's work in decolonization, reconciliation, and Indigenization.

Accessibility

At NorQuest, we are who we include. We strive to provide access and accommodation throughout the recruitment, application, and selection process. We want to create opportunities for you to confidently be your authentic self. If you would like an accommodation at any stage of the process, please reach out to [e-mail] .