Associate Director, Organic Growth, Content & Social Media

iA Financial Group; Montreal; Hybrid; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible benefits

Pension plan

Stock purchase plan

Vacation and wellness days

Telemedicine

Employee assistance program

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group is seeking an Associate Director to shape and execute our Organic Growth, Content & Social Media strategy. You will lead SEO, GEO, content and social teams, driving transformation into a content creation centre of excellence at scale.

You will leverage data and AI to boost organic reach, traffic and engagement, while aligning with business objectives across Canada. A hybrid work model is available.

Qualifications

• Bachelor’s degree in marketing, e-commerce, communications, or a related field.
• 8–10 years in digital marketing, SEO or social media strategy.
• Experience leading multidisciplinary teams.
• Strong understanding of digital ecosystems and social platforms.
• Experience leveraging data and AI to improve performance.
• Ability to influence partners and collaborate across teams.
• Fluent in French with advanced English.

Responsibilities

• Define and lead the organic growth strategy for SEO, GEO, content and social media.
• Maximize content visibility across search engines and AI platforms.
• Develop integrated SEO, GEO, content and social media approaches.
• Identify growth opportunities from search intent and trends.
• Set KPIs and measure impact on visibility, traffic and engagement.
• Lead, engage and develop cross‑functional teams; manage change.
• Oversee creation, optimization and evolution of digital content.
• Integrate AI tools throughout the content lifecycle.
• Monitor indicators of organic performance.

Skills

SEO strategy

GEO strategy

Content strategy

Editorial storytelling

AI in marketing

Team leadership

Cross-functional leadership

French fluency

English proficiency

Education

Bachelor's degree in marketing, e-commerce, communications or a related field

Job description

Job Description

Associate Director, Organic Growth, Content & Social Media

Build the future with us

The incumbent is responsible for defining and executing the organization’s organic growth strategy by maximizing its visibility across search engines (SEO) and generative artificial intelligence platforms (GEO).

To achieve this objective, they lead the SEO/GEO, Social Media and Content teams and drive their transformation into a content creation centre of excellence capable of producing, optimizing and distributing content at scale. They ensure that strategies are designed to meet user needs while maximizing content discoverability, search visibility and influence across the digital ecosystem.

They leverage data, artificial intelligence and industry best practices to increase organic reach, qualified traffic and engagement, while strengthening the contribution of organic channels to the organization’s business objectives.

What you’ll accomplish with us

As a Associate Director, Organic Growth, Content & Social Media, you’ll be at the core of our mission.

Here are the main responsibilities:

• Contribute to defining and leading the organization’s overall organic growth strategy.
• Maximize content visibility across search engines and generative artificial intelligence platforms.
• Develop an integrated approach to SEO, GEO (Generative Engine Optimization), content and social media.
• Identify growth opportunities based on search intent, users’ information needs and emerging digital trends.
• Stay abreast of changes in search algorithms and AI platforms.
• Define key performance indicators and measure the impact of initiatives on visibility, traffic, engagement and contribution to business objectives.
• Lead, engage and develop teams.
• Ensure effective change management.
• Build expertise in digital content, search optimization, artificial intelligence and content performance.
• Foster a culture focused on innovation, experimentation and results.
• Define the editorial direction required to support organic growth.
• Oversee the creation, optimization and evolution of digital content.
• Implement a structured approach to producing high-quality content at scale.
• Ensure content is effectively repurposed and adapted across digital platforms.
• Lead organic social media strategies.
• Maximize content reach, engagement and distribution.
• Develop capabilities in conversational, video and community-driven content.
• Ensure social media is fully integrated into the broader organic growth strategy.
• Integrate artificial intelligence tools throughout the content creation and optimization lifecycle.
• Leverage data to guide editorial priorities and investments.
• Develop new processes to improve both performance and operational efficiency.
• Closely monitor key indicators related to organic visibility, engagement, traffic and content performance.

What could accelerate your success in this role

We’re looking for someone who:

• Holds a bachelor’s degree in marketing, e-commerce, communications or a related field.
• Has a minimum of 8 to 10 years of experience in digital marketing, SEO or social media strategy.
• Has significant experience leading and engaging multidisciplinary teams.
• Is recognized for their strong understanding of digital ecosystems and social media platforms.
• Demonstrates strong expertise in editorial strategy, storytelling and content creation.
• Has experience leveraging data and artificial intelligence to improve performance and efficiency.
• Stands out for their strong ability to influence business partners and collaborate effectively with multidisciplinary teams.
• Is fluent in French and has an advanced level of English proficiency, as the role requires daily communication and presentations with internal and external clients located across Canada.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;

Competitive benefits : Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more

Still unsure about applying?

Location(s)

Quebec / 1080, Grande Allee West

Other Possible Location(s)

Montreal / 1981 McGill College Avenue

Company

iA Financial Group

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

* iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

Technology and Artificial Intelligence in Recruitment

To optimize and support our recruitment process, iA Financial Group may use certain technological tools, including artificial intelligence. These tools support the work of our recruiters but do not replace their judgment. All hiring decisions continue to be made by authorized individuals within the organization. For more information, please refer to our Privacy Notice.