Senior Account Manager – Creator Marketing

Jobtailor; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Jobtailor in Toronto, Ontario, is seeking an experienced Influencer Marketing Lead to manage client campaigns from concept to completion. You will own end-to-end campaign plans, tie creative decisions to client objectives, and drive performance across TikTok, Instagram, and YouTube.

You will lead cross-functional discussions, mentor junior teammates, and translate data into actionable next steps. The role emphasizes strategic thinking, budget discipline, and strong communication.

Qualifications

• 3 to 6+ years of experience in influencer marketing, creator operations or a related agency role.
• Hands-on familiarity with TikTok, Instagram, and YouTube from a creator partnership or brand marketing perspective.
• Experience using Sprout Social or a comparable platform is a plus.
• Strong written and verbal communication skills, able to write persuasive briefs, POVs, and reports, and present confidently to clients.
• Track record of managing multiple accounts or projects simultaneously with minimal oversight, including team mentorship or delegation experience.
• Able to tie campaign performance back to client business objectives; comfortable owning budget trackers and financial reconciliation.
• Understands full funnel performance metrics; comfortable discussing conversion, ROAS, and revenue impact, and connecting creator activity to real business outcomes.
• Experience translating a creator strategy into a performance engine.
• Highly organized with a track record of managing multiple workstreams simultaneously.
• Analytical experience in pulling data and spotting patterns.
• Expertise with Excel or Google Sheets is expected; experience with BI reporting tools like DOMO is a plus.

Responsibilities

• Serve as the client's day-to-day point of contact and main go-to, leading client discussions.
• Take strategic ideas from concept to execution and own campaign follow-through.
• Own campaign plans end-to-end, tying recommendations to client objectives and KPIs.
• Develop strategic rationales and points of view, challenge creative recommendations when needed, and pitch testable approaches.
• Track creator and platform trends and translate them into innovative ideas and differentiators.
• Lead client check-ins, updates, follow-up summaries, QBRs, and internal syncs.
• Own recurring performance reporting against client KPIs and translate results into clear next steps.
• Direct and streamline project workflows, schedules, briefs, and management sheets.
• Identify opportunities to strengthen client relationships, increase account stickiness, and improve workflows.
• Leverage AI tools for research, reporting, campaign development, and workflow efficiency.
• Own hard-cost creator trackers and budget control reports; coordinate with finance and lead creator compensation and campaign budget discussions.
• Identify retention risks and build trust and results that support renewals.
• Drive alignment across the creator team and support Account Coordinators and Senior Account Coordinators.
• Partner with the paid amplification team on a cohesive cross-functional program.
• Manage multiple clients and competing deadlines, communicate risks, and keep stakeholders informed.
• Present wrap reports and updates internally and externally.

Skills

Influencer marketing

Campaign performance

Budget tracking

Data analytics

Project management

Client relationships

Mentorship

Communication

Organizational skills

Trend analysis

Education

Marketing degree

Communications degree

Public relations degree

Tools

Sprout Social

Excel

Google Sheets

BI Reporting Tools

AI Tools

DOMO

Job description

• Serve as the client's day-to-day point of contact and main go-to, leading client discussions.
• Take strategic ideas from concept to execution and own campaign follow-through.
• Own campaign plans end-to-end, tying recommendations to client objectives and KPIs.
• Develop strategic rationales and points of view, challenge creative recommendations when needed, and pitch testable approaches.
• Track creator and platform trends and translate them into innovative ideas and differentiators.
• Lead client check-ins, updates, follow-up summaries, QBRs, and internal syncs.
• Own recurring performance reporting against client KPIs and translate results into clear next steps.
• Direct and streamline project workflows, schedules, briefs, and management sheets.
• Identify opportunities to strengthen client relationships, increase account stickiness, and improve workflows.
• Leverage AI tools for research, reporting, campaign development, and workflow efficiency.
• Own hard-cost creator trackers and budget control reports; coordinate with finance and lead creator compensation and campaign budget discussions.
• Identify retention risks and build trust and results that support renewals.
• Drive alignment across the creator team and support Account Coordinators and Senior Account Coordinators.
• Partner with the paid amplification team on a cohesive cross-functional program.
• Manage multiple clients and competing deadlines, communicate risks, and keep stakeholders informed.
• Present wrap reports and updates internally and externally.

Requirements

• 3 to 6+ years of experience in influencer marketing, creator operations or a related agency role.
• Hands‑on familiarity with TikTok, Instagram, and YouTube from a creator partnership or brand marketing perspective.
• Experience using Sprout Social or a comparable platform is a plus.
• Strong written and verbal communication skills, able to write persuasive briefs, POVs, and reports, and present confidently to clients.
• Track record of managing multiple accounts or projects simultaneously with minimal oversight, including team mentorship or delegation experience.
• Able to tie campaign performance back to client business objectives; comfortable owning budget trackers and financial reconciliation.
• Understands full funnel performance metrics; comfortable discussing conversion, ROAS, and revenue impact, and connecting creator activity to real business outcomes.
• Experience translating a creator strategy into a performance engine.
• Highly organized with a track record of managing multiple workstreams simultaneously.
• Analytical experience in pulling data and spotting patterns.
• Expertise with Excel or Google Sheets is expected; experience with BI reporting tools like DOMO is a plus.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
• Genuinely obsessed with the creator space, constantly tracking trends and platform shifts with a real desire to keep learning.
• Adaptable by nature and comfortable evolving with the creator space.

Core Competencies

Demonstrates expertise in influencer marketing and creator operations, with a strong ability to manage client relationships, campaign performance, and budget tracking. Proficient in leveraging data analytics and AI tools to drive strategic decision-making and optimize workflows.

Highest-signal resume keywords

• Influencer Marketing Experience
• Campaign Performance Management
• Budget Tracking and Financial Reconciliation
• Strong Written and Verbal Communication
• Data Analytics and Reporting

ATS Optimization Keywords

Hard Skills

• Campaign Planning
• Performance Metrics Analysis
• Creator Strategy Development
• Project Management
• Trend Analysis

Soft Skills

• Client Relationship Management
• Team Mentorship
• Adaptability
• Persuasive Communication
• Organizational Skills

Certifications & Qualifications

• Bachelor's Degree in Marketing
• Bachelor's Degree in Communications
• Bachelor's Degree in Public Relations

Industry Keywords

• Creator Operations
• Social Media Marketing
• Content Creation
• Cross-Functional Collaboration
• KPI Tracking

Tools & Technologies

• Sprout Social
• Excel
• Google Sheets
• BI Reporting Tools
• AI Tools