SEM Coordinator

Publicisgroupe; Toronto; Hybrid; CAD 40,000 - 70,000; Full time

Job summary

Join a forward-thinking advertising agency as an SEM Coordinator in Toronto, where creativity meets technology. This role involves managing and optimizing paid search campaigns, conducting keyword research, and analyzing campaign performance to drive success for some of Canada's most valued brands. You'll work with cutting-edge SEM tools, stay ahead of emerging trends, and contribute to innovative strategies that yield tangible business results. If you're passionate about digital marketing and eager to learn, this is an exciting opportunity to grow your career in a dynamic environment.

Qualifications

• Experience in paid search, preferably in an agency environment.
• Strong presentation skills to communicate complex data simply.

Responsibilities

• Assist with client paid search and analytics programs.
• Manage and optimize paid search campaigns including bid optimization.

Skills

Paid Search

Keyword Research

Data Analysis

Ad Copywriting

A/B Testing

Attention to Detail

Tools

Google Ads

Search Ads 360

Google Analytics

Bing Ads

Job description

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Saatchi & Saatchi Toronto is looking for an SEM Coordinator to join our team!

Responsibilities

• Assisting the team with day-to-day responsibilities of client paid search and analytics

programs

• Conduct keyword research, build keyword lists, analyze search volume and competition

to provide campaign recommendations.

• Manage and optimize paid search campaigns, including bid optimization, landing page

optimization, analyzing search query reports, and creating ad copy.

• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting

and landing page strategies.

• Create paid search reports, analyzing campaign performance along with optimization

recommendations for continuous improvement.

• Stay up to date on emerging trends.

• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.

• Willingness to learn new tools

Qualifications

• Paid Search experience, preferably in an agency environment.• Good technical SEM background to understand paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Ability to independently complete assigned tasks successfully and on-time.
• Organized with high attention to detail.
• Previous experience is an asset but not required

Additional information

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.