Media planner

Publicis Groupe; Toronto; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Work from anywhere in Canada or abroad

Extended long weekends with an extra Y

Job summary

Starcom in Canada is seeking a Planner to develop media plans aligned with client objectives and to drive outcomes through human insights. You will oversee full plan implementation from strategy to execution, while optimizing campaigns using data-driven analysis to meet business goals.

The role emphasizes collaboration with internal teams and external agency partners, with a focus on delivering high-quality, timely media plans and maintaining strong media supplier relationships.

Qualifications

• Bachelor's degree in advertising, marketing, business or communications preferred.
• 1-3 years in Media with a demonstrated ability to analyze data and insights.
• Strong written and verbal communication and presentation skills.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs.
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media.
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents.
• Present plans to the client brand group, with assistance of Supervisor/Manager.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.

Skills

Media planning

Data analysis

Communication

Negotiation

Education

Bachelor's degree

Tools

MS Excel

PowerPoint

Job description

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Responsibilities

As a Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution.

You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities:

• Gather and analyze marketing, client, industry, competitive, human insight data to
  determine the client’s advertising and media needs
• A firm understanding of marketing objectives and strategies, the human –product
  relationship, and human-media relationship
• Analyze media alternatives and make multi-media recommendations to best allocate
  budgets across media, resulting in strategic and effective media plans
• Campaign maintenance: ensuring quality control and adherence to overall media plan
  objectives and preparing campaign performance documents
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies and executional guidelines to
  internal execution and specialty teams (Investment, Social, Programmatic, Precision,
  Apex, Search)
• Present plans to the client brand group, with assistance of Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Active participation in account status meetings, both internal and external
• Develop/ assist with development of POVs
• Active participant in the overall billing and financial process - responsible for collecting
  and inputting data, ensuring budgets are tracked accurately and monthly client billing is
  accurate and complete
• Attendance and active participant in mandatory training sessions

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business
  administration, and communications preferred
• 1-3 years in Media
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting
  tight deadlines under pressure
• Demonstrates critical thinking and problem-solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and
  PowerPoint

Additional information

Transparency matters to us. The salary range for this position is $50 000per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.