Search Specialist

Starcom Canada; Toronto; On-site; CAD 45,000 - 50,000; Full time

Benefits offered by this job

Work from anywhere in Canada (6 weeks)

Extended long weekends

Wellness & Tech benefits

Birthday leave

Professional development allowance

Mobility within Publicis Groupe

Job summary

Starcom Canada is seeking a Paid Search Specialist to join our team in Toronto, supporting client paid search and analytics programs. You will drive strategic recommendations, perform keyword research, and optimize campaigns across platforms including Google Ads and Bing Ads.

The role requires 1+ years in paid search, strong SEM knowledge, and proven ability to present insights clearly. A collaborative, detail-oriented approach and ongoing learning are essential in our fast-paced agency

Qualifications

• 1+ years Paid Search experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search.
• Strong presentation skills for communicating complex data simply.
• Strong project management skills with ability to complete tasks on time.
• Highly organized with keen attention to detail.

Responsibilities

• Assist the manager with day-to-day supervision of client paid search and analytics programs, including strategic direction and performance.
• Provide strategic direction on initiatives and key messages for campaigns.
• Conduct keyword research, build keyword lists, analyze search volume and competition for recommendations.
• Manage and optimize paid search campaigns, including bid optimization and landing page optimization.
• Analyze effectiveness of A/B testing to inform copywriting and landing page strategies.
• Create paid search reports and provide optimization recommendations for continuous improvement.
• Stay up to date on emerging trends and client goals.
• Interface with clients and present findings regularly.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.

Skills

Paid Search

Google Ads

Search Ads 360

Google Analytics

Bing Ads

Excel

Data Analysis

Campaign Optimization

Communication

Project Management

Tools

DoubleClick

Search Ads 360

Google Ads

Bing Ads

Google Analytics

Job description

About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

Company Description

About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What We Offer

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Responsibilities

• Assisting the manger with day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
• Stay up to date on emerging trends.
• Assist in recommending and executing strategies in support of client goals.
• Interface and present to clients on a regular basis.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads

Qualifications

• Minimum 1+ years Paid Search experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
• Highly organized with a keen attention to detail.
• Skills : Search Advertising Google Ads Paid Search Campaigns Microsoft Excel Analytical Skills Data Analysis Paid Search Strategy DoubleClick Search Engine Marketing (SEM)

Additional Information

Transparency matters to us. The salary range for this position is CAD $45,000 to CAD $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.