Search Engine Optimization Specialist (SEO)

Kent Building Supplies; Saint John; On-site; CAD 50,000 - 70,000; Full time

Job summary

Kent Building Supplies is seeking an SEO specialist to refine content for search engine optimization. The role involves developing strategies, analyzing metrics, and implementing procedures to drive traffic. Join a team committed to continuous improvement and innovation in a supportive environment.

Qualifications

• Proven SEO experience.
• Solid understanding of performance marketing and online customer acquisition.
• Up to date with the latest trends in SEO and SEM.

Responsibilities

• Defining & implementing keyword strategies.
• Updating headlines and metadata to improve search engine ranking.
• Conducting SEO audits and generating reports.

Skills

SEO

Performance Marketing

HTML

CSS

JavaScript

Website Analytics

PPC Campaign Management

Tools

Google Analytics

Magento

Adobe Commerce

Job description

Job Description

The SEO refines content to improve search engine results for various client-desired keywords and phrases. Develops and manages current SEO strategies. Analyzes and monitors performance metrics and analytics to create and improve new and existing marketing strategies. Implements procedures to drive traffic and target potential consumers.

Responsibilities

• Defining & implementing keyword strategies
• Updating headlines, image alt text, and metadata to improve search engine ranking
• Managing tools like analytics from websites and Google Analytics
• Creating SEO strategies to increase website conversions
• Optimizing content to perform on search engines
• Conducting SEO audits
• Generating reports covering SEO practices
  
  

Qualifications

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• Experience with Magento, Adobe commerce, and or other enterprise level ecommerce platforms considered an asset
• SEM experience managing PPC campaigns across Google, Yahoo and Bing, considered an asset
• Experience with bid management, and with A/B and multivariate experiments considered an asset
  
  

About Us

Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.

We appreciate your interest in our company however only those candidates selected for an interview will be contacted.

About The Team

Kent is the largest retail building supply chain in Atlantic Canada. With 48 locations and an ecommerce website, our mission is to be the best source of home improvement products through superior customer service and know-how, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values. We employ over 3,700 people and work hard to increase our market share through strategic investment in training and technology. We focus on the development of our people and promote a culture of continuous improvement and innovation. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of Independent Lumber Dealers Co-operative and the ARENA buying group which ensures our great product selection and pricing