Search Engine Optimization Manager

Omnicom Media; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Global network of agencies

Employee resource groups

Job summary

Omnicom Media Canada is seeking a Manager of SEO responsible for client communication and overseeing execution across SEO plans and strategies. You will act as an internal SME, lead a team, and ensure client KPIs are achieved with best-in-class deliverables.

The role requires staying current with digital developments, negotiating and presenting, and contributing to strategic planning with cross-channel coordination. Strong analytics and tools proficiency are essential.

Qualifications

• Marketing/Advertising background required or advantageous.
• Strong understanding of digital channels and SEO.
• Experience with client service in an agency context.
• Excellent communication and analytical skills.

Responsibilities

• Act as key contact for planning teams and clients.
• Lead SEO strategy development and ensure KPI targets are met.
• Create best-in-class deliverables using available platforms.
• Stay up-to-date with SEO tools and industry developments.
• Manage and mentor a direct report or small team.
• Respond to RFPs and assist with strategic SEO planning.
• Support partner processes and project timelines, budgets.
• Present post-implementation results to planners/clients.
• Develop SEO POVs and monitor KPI performance.

Skills

SEO expertise

Client relationship management

Team leadership

Data analysis

Microsoft Excel

Google Analytics

Google Data Studio / Looker Studio

Google Search Console

SEMrush

Moz

Screaming Frog

Ahrefs

Education

Marketing/Advertising background

Tools

Google Analytics

Google Search Console

Looker Studio

SEMrush

Moz

Screaming Frog

Ahrefs

Job description

The role of the Manager is responsible for client communication, and will develop and oversee execution of SEO (Search Engine Optimization) plans and strategies for our clients. They will also operate as an internal resource for SEO subject-matter expertise.

RESPONSIBILITIES:

• Operate as key point of contact for agency planning teams and clients.
• Work with agency teams and clients directly to ensure their SEO efforts are meeting or exceeding client’s key performance indicators (KPI’s)/expectations.
• Develop best in class deliverables to clients, from available technology platforms and services.
• Proven expert in SEO capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall SEO strategy; ability to evaluate and integrate new tools independently into our product suite.
• Stay up-to-date with new developments in the digital landscape and educate teams and clients as required.
• Serve as subject matter expert to teams internally and externally.
• Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
• Respond to request for proposals (RFPs) and briefs to assist with strategic SEO planning.
• Assist Associate Director with developing agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, budgets).
• Assist with, and contribute to, strategic planning solutions that will drive client’s business results.
• Compile and present post implementation results/decks and requests for proposals (RFPs) to planners/clients as necessary.
• Proactively and independently contribute to and/or prepare SEO point of views (POVs).
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of recommendations. Ensure all tactical SEO plan requirements are correctly implemented based on client needs.
• Effectively manage ongoing client expectations in regards to work back schedule and deadlines.

QUALIFICATIONS:

• Professional or educational background in Marketing and/or Advertising would give leverage to this application)
• Full understanding of the roles of various digital channels.
• Strong understanding of trafficking and website tagging processes.
• Ability to develop positive on-going business relationships with a focus on client service.
• Ability to build internal and external relationships and partnerships.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to SEO strategies.
• Solid understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.
• Proficient in data analysis, emerging media and technology.
• Experience with negotiation and presenting.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to investigate, analyze & solve problems, and clearly communicate results.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Proficient with Google Analytics, Google Search Console, Google Data Studio/Looker Studio, SEMRush, Moz, ScreamingFrog, Ahrefsetc, etc.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.