Sales Strategy Director

Loblaw Advance; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Sales Strategy Director to lead innovative strategies and solutions for client account planning. This role involves deepening client partnerships through data-driven frameworks, equipping account teams with insights, and conducting research to support strategic partnerships. The ideal candidate will have over a decade of experience in sales strategy and analytics, along with a strong educational background. Join a collaborative team that values authenticity and trust, and help shape the future of retail and media in Canada.

Benefits

Comprehensive Training

Competitive Benefits

Progressive Careers

Diversity and Inclusion Initiatives

Qualifications

• 10+ years in sales strategy, media/advertising, or analytics roles.
• Strong background in advertising measurement and scalable solutions.

Responsibilities

• Provide strategic leadership for client account planning.
• Develop targeted solution strategies based on client needs.
• Create compelling narratives from campaign successes.

Skills

Sales Strategy

Analytics

Media/Advertising

Communication Skills

Creative Problem-Solving

Education

Bachelor’s Degree in Sciences

Bachelor’s Degree in Mathematics

Bachelor’s Degree in Business

Advanced Degree

Job description

Join to apply for the Sales Strategy Director role at Loblaw Advance.

Come make your difference in communities across Canada, where authenticity, trust, and making connections are valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

About Loblaw Advance powered by Loblaw: We drive brands forward by leveraging exclusive purchase pattern data, customer insights, and millions of daily shopper connections to foster growth. Backed by Canada's leading grocery and pharma retailer and the PC OptimumTM loyalty program, we offer a unique set of assets to help consumer brands reach and grow their retail presence effectively.

Our team bridges loyalty, media, product, analytics, insights, and strategy disciplines for integrated planning that empowers our brands and partners to reach Canadian consumers at the right time and in the right way.

We are always innovating to stay on the leading edge of a fast-evolving industry. We seek passionate individuals who share our principles of authenticity, curiosity, trust, and collaboration. Join us to work with top industry minds and utilize world-class technologies to develop solutions our customers will love. Help shape this growing business with us!

The Impact You’ll Make: As the Director of Sales Strategy, you will deepen client partnerships by understanding their needs and building data-driven frameworks for account teams to use our capabilities for maximum success. You will lead a team in creating client segmentations, designing scalable solutions, establishing best practices, and communicating learnings back to the market.

What You'll Do:

• Provide strategic leadership on recommended strategies and solutions for client account planning and business objectives.
• Develop a deep understanding of client needs across segments to create targeted solution strategies.
• Equip account teams with insights on product use and best practices.
• Conduct research to generate insights supporting strategic partnerships and market leadership.
• Create compelling narratives from campaign successes.
• Establish feedback loops with product teams to improve client engagement and campaign performance.
• Educate internal teams on developing solutions and go-to-market strategies.

Does this sound like you?

• Data-driven strategic thinker with 10+ years in sales strategy, media/advertising, analytics, or similar roles.
• Bachelor’s degree in Sciences, Mathematics, Business, or related; advanced degree preferred.
• Strong background in advertising measurement and scalable solutions for diverse segments.
• Proven leadership in campaign planning and media strategy.
• Excellent communication skills for technical and non-technical audiences.
• Track record of delivering measurable stakeholder value through innovative strategies.
• A creative problem-solver who enjoys tackling challenges.

How You’ll Succeed: We value authenticity, trust, and connection. Collaborate with top minds and utilize advanced technologies to create impactful products. Join us to help shape the future of retail and media in Canada!

Additional Information: Loblaw values diversity and inclusion, offering accommodations upon request. Our commitment to sustainability and social impact guides our decisions, based on the pillars of Environment, Sourcing, and Community. We offer progressive careers, comprehensive training, and competitive benefits. We encourage applications from diverse experiences and backgrounds.

Please Note: Candidates 18+ will need to complete a criminal background check.

Seniority level

• Director

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Retail