Sales Representative / Territory Manager – BC - Fraser Valley

The Wine Syndicate; Vancouver; On-site; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Vehicle and expense allowance

WSET course support

Professional development

Job summary

The Wine Syndicate is seeking a driven Sales Representative / Territory Manager to join our BC team in the Vancouver area. You will manage a defined territory across on-premise and retail channels, building relationships and driving growth with premium wines.

Ideal candidates bring 2–3 years of sales experience in wine or hospitality, plus WSET Level 3 or equivalent knowledge, strong communication, and self-motivation. A valid license and reliable vehicle are required.

Qualifications

• 2–3 years of proven sales experience in wine, beverage alcohol, or hospitality.
• WSET Level 3 certification or equivalent wine knowledge.
• Strong presentation, communication, and negotiation skills.
• Self-starter with the ability to work independently and manage time effectively.

Responsibilities

• Manage and grow sales within assigned territory, focusing on premium restaurants, hotels, and retail accounts.
• Build and maintain strong customer relationships.
• Identify new business opportunities and maximize the potential of existing accounts.
• Achieve sales targets and execute promotional programs to drive brand visibility and sell-through.
• Provide staff training and in-store tastings to educate customers on our portfolio.
• Maintain accurate sales records, account plans, and reporting.
• Stay informed on wine industry trends, competitive activity, and market opportunities.
• Represent The Wine Syndicate at trade events, tastings, and industry functions.

Skills

Sales experience

Presentation

Negotiation

Time management

Microsoft Office

Education

WSET Level 3

Tools

MS Office

Job description

The Wine Syndicate is a leading fine wine agency representing a portfolio of premium and exclusive wines from around the world. We are passionate about building lasting relationships with our customers and connecting them with exceptional wines that inspire and delight. Our team is driven, collaborative, and committed to excellence in every glass.

The Role

We are seeking a talented and motivatedSales Representative / Territory Managerto join our BC team. Based inthe Vancouver/Fraser Valley area, you will manage a defined territory, working across both on-premise and retail channels. This is a dynamic role for a wine professional who thrives in relationship-building, consultative selling, and achieving measurable growth.

Key Responsibilities

• Manage and grow sales within assigned territory, focusing on premium restaurants, hotels, and retail accounts
• Build and maintain strong, sustainable customer relationships
• Identify new business opportunities and maximize the potential of existing accounts
• Achieve sales targets and execute promotional programs to drive brand visibility and sell-through
• Provide staff training and in-store tastings to educate customers on our portfolio
• Maintain accurate sales records, account plans, and reporting
• Stay informed on wine industry trends, competitive activity, and market opportunities
• Represent The Wine Syndicate at trade events, tastings, and industry functions

REQUIREMENTS

What You’ll Bring

• 2–3 years of proven sales experience, preferably in wine, beverage alcohol, or hospitality
• WSET Level 3certification (preferred) or equivalent wine knowledge
• Strong presentation, communication, and negotiation skills
• Self-starter with the ability to work independently and manage time effectively
• Proficiency with Microsoft Office (Excel, PowerPoint, Outlook)
• Valid driver’s license and reliable vehicle

COMPENSATION

What We Offer

• Competitive base salary based on experience plus performance-based incentives
• Vehicle and expense allowance
• Ongoing professional development and WSET course support
• Opportunity to represent an exceptional portfolio of premium wines
• A collaborative and supportive team environment

Salary Range