Sales Representative

Charton Hobbs Group; Winnipeg; On-site; CAD 45,000 - 70,000; Full time

Benefits offered by this job

Car allowance

Benefits

Bonus potential

Job summary

Charton Hobbs is seeking a Sales Representative to grow sales of the wine and spirits portfolio throughout Winnipeg, Brandon, and surrounding areas. The role requires building strong retailer and on‑premise relationships, executing sales programs, and maintaining an 8‑week route plan to ensure territory coverage.

Reporting to the Manitoba Sales Manager, you will travel across the Winnipeg region, with evenings and weekends as needed, and contribute to achieving quarterly targets while

Qualifications

• Minimum 2 years outside sales experience, preferably within beverage alcohol.
• Experience in retail or restaurant environments is asset.
• Post-secondary education in business, sales, or marketing is preferred.

Responsibilities

• Drive sales across assigned accounts and exceed quarterly and annual targets.
• Expand distribution focusing on priority and core brands.
• Maximize in-store execution with shelf positioning and displays.
• Present and execute quarterly programming with retail partners and product consultants.
• Develop and maintain an 8-week route plan for territory coverage.
• Maintain relationships with retail and on-premise customers; identify new listings and features.

Skills

Interpersonal skills

Relationship management

Sales targets

Communication skills

Time management

Education

Post-secondary education in business/sales/marketing

Job description

Sales Representative

Status: Full-Time
Location: Winnipeg, Brandon, and surrounding areas (must be based in the Winnipeg region)

About Charton Hobbs

Charton Hobbs, established in 1925, is one of Canada’s leading privately owned wine and spirits agencies. We represent a curated portfolio of producers and are committed to building strong brands and long-term partnerships across the country.

Position Summary

Reporting to the Manitoba Sales Manager, the Sales Representative is responsible for growing sales and market share of the Charton Hobbs portfolio within the assigned territory. This role focuses on building and maintaining strong relationships with retail and on-premise customers while executing sales strategies and brand initiatives.

Key Responsibilities

Retail

• Drive sales of the Charton Hobbs portfolio across assigned accounts
• Achieve and exceed quarterly and annual sales targets and KPIs
• Expand distribution with a focus on priority and core brands
• Maximize in-store execution, including shelf positioning, cold box placement, and displays
• Present and execute quarterly programming with retail partners and product consultants
• Develop and maintain an 8-week route plan to ensure efficient territory coverage

On-Premise (Restaurants & Bars)

• Maintain and grow relationships with existing accounts
• Identify and secure new listings, features, and by-the-glass opportunities
• Support accounts with product knowledge, staff training, and menu development

Administrative & General

• Maintain accurate and timely records of activities, account information, and opportunities in XRM
• Manage budgets and expenses in accordance with company guidelines
• Participate in trade shows, supplier events, and customer activations as required
• Maintain a flexible schedule, including occasional evenings and weekends

Qualifications

Experience

• Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry
• Experience in retail or restaurant environments is considered an asset
• Post-secondary education in business, sales, or marketing is preferred

Skills & Competencies

• Strong interpersonal and relationship-building skills
• Results-oriented with a proven ability to meet or exceed sales targets
• Effective communication and presentation skills
• Highly organized with strong time management and planning abilities

Industry Knowledge & Certifications

• Passion for wine and spirits with foundational product knowledge
• WSET Level 1 or WSET Level 2 (or higher) considered an asset (or willingness to obtain)

Requirements

• Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)
• Valid Manitoba driver’s license with a clean driving record
• Access to a reliable vehicle
• Valid passport
• Ability to lift and carry up to 50 lbs

Why Join Charton Hobbs

• Join a well-established, family-owned company with a strong reputation in the Canadian market
• Represent a high-quality, diverse portfolio of wine and spirits brands
• Competitive compensation package including base salary, incentive bonus, and comprehensive benefits
• Car allowance and business expense reimbursement provided

Charton Hobbs is an equal opportunity employer committed to fostering an inclusive and accessible workplace.

This job description is intended to provide a general overview of the role and does not represent a complete list of all duties, responsibilities, or qualifications.