Sales Representative

Cru Wine Merchants; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

CRU Wine Merchants is a premier importer of premium wines in Ontario, seeking a field-based sales professional to manage the GTA region. You will build relationships with restaurants, hotels, bottle shops and private clients, while collaborating on sales strategies and marketing activities.

The role requires 3+ years in Ontario wine sales, WSET 2 or CMS, a valid driving license, Smart Serve, and strong English communication.

Qualifications

• Minimum of 3 years of on-premise wine sales experience in Ontario.
• WSET Level 2 or CMS certification required.
• Valid driver’s license and access to a vehicle.
• Smart Serve Certified.
• Excellent communication skills in English.
• Comfortable with cold outreach and prospecting.
• Ability to lift/move a case of wine.
• Availability for occasional evenings, weekends, or holidays.
• Must reside in the GTA.
• Schedule: Monday to Friday, with flexibility as required.
• Work location: On the road (GTA), Access to Toronto-based office.

Responsibilities

• Build relationships with restaurants, hotels, bottle shops and private clients in your territory
• Collaborate on sales strategies
• Participate in marketing activities, such as producer visits and trade shows
• Identify and leverage market trends
• Initiate training and tasting events with licensee customers and their teams
• Have a thorough understanding of the portfolio, including growers’ stories and individual wine details
• Develop new business: onboard new licensee customers
• Conduct LCBO visits and store staff training sessions
• Work collaboratively with the rest of the sales and office teams

Skills

Wine sales

Cold outreach

Communication

Education

WSET Level 2 or CMS certification

Job description

CRU Wine Merchants is a leading importer of premium wines in Ontario. We are guided by the belief that great wine is grown, not made, and that the people behind the vineyards matter just as much as what’s in the glass.

We live this philosophy every day through our own estate, Stratus, in Niagara-on-the-Lake, and through the growers we proudly represent from around the world. The CRU portfolio is comprised of winegrowers the world over who believe, above all else, that their wines speak of a place, of a year - of a ‘somewhereness.’ We have chosen to represent wines that capture the essence of the vineyard they come from. We have chosen to represent people who, at the end of the day, we would like to break bread with, around a table with their wine flowing.

Key Responsibilities

Build relationships with restaurants, hotels, bottle shops and private clients in your territory

Collaborate on sales strategies

Participate in marketing activities, such as producer visits and trade shows

Identify and leverage market trends

Initiate training and tasting events with licensee customers and their teams

Have a thorough understanding of the portfolio, including growers’ stories and individual wine details

Develop new business: onboard new licensee customers

Conduct LCBO visits and store staff training sessions

Work collaboratively with the rest of the sales and office teams

Who You Are

Passionate about wines from around the world and excited to tell the stories behind them

Comfortable building relationships, opening new accounts, and following up consistently

Self-motivated, organized, and able to manage your territory independently

Curious, coachable, and open to feedback to grow with the company long-term

Knowledgeable about Toronto’s dining scene and eager to stay current with new openings

Requirements

Minimum of 3 years of on-premise wine sales experience in Ontario

WSET Level 2 or higher , or CMS certification required

Valid driver’s license and access to a vehicle

Smart Serve Certified

Excellent communication skills in both written and spoken English

Comfortable with cold outreach and prospecting

Ability to lift/move a case of wine

Availability for occasional evenings, weekends, or holidays as clients' needs require

Must reside in the GTA

Commensurate with experience

Schedule: Monday to Friday, with flexibility as required

Work location: On the road (GTA), Access to Toronto-based office