Sales Manager

Escalade Wines & Spirits; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary plus performance-based bonus

Group benefits

RRSP program

Leadership opportunity

Collaborative work environment

Job summary

A premium wine and spirits company is seeking a dynamic Sales Manager to lead its Ontario sales team. This role involves setting growth objectives, creating annual business plans, and driving sales performance through effective marketing strategies. Candidates should have a university degree and 5–7 years of sales experience, including 3 years in a leadership role within the beverage alcohol or CPG industry. The company offers competitive salary plus bonuses, benefits, and opportunities for professional growth in a collaborative environment.

Qualifications

• 5–7 years of sales experience, including at least 3 years in a team lead or management role.
• Proven leadership experience with the ability to inspire a sales team.
• Strong existing trade relationships with Ontario liquor board buyers.
• Excellent communication and leadership skills.

Responsibilities

• Lead and develop the Ontario sales team to achieve growth targets.
• Create and execute annual Provincial Business Plan aligning with company strategy.
• Drive sales performance through effective marketing programs.
• Build relationships with suppliers, customers, and liquor board buyers.
• Collaborate with marketing, finance, and category teams to identify opportunities.
• Coach and develop talent in the field and ensure alignment with strategy.

Skills

Leadership

Strategic thinking

Communication

Analytical skills

Sales experience

Relationship building

Education

University degree

Tools

Microsoft Office Suite

Job description

Sales Manager – Escalade Wines & Spirits

Escalade Wines & Spirits (EWS) is seeking a dynamic, growth‑focused sales leader to drive expansion and performance for our premium portfolio of wine and spirits in Ontario. This provincial role combines commercial strategy, team leadership, and execution excellence, offering the opportunity to shape the province’s market presence and develop a high‑performing sales team.

What You’ll Do

• Lead and develop the Ontario sales team, setting objectives, call cycles, and channel priorities to achieve growth targets.
• Create and execute the annual Provincial Business Plan (sales and expenses) in alignment with company strategy, monitor KPIs, and adjust tactics to maximize provincial growth.
• Drive provincial sales performance through innovative and disciplined execution of marketing programs and retail initiatives.
• Build and maintain strong relationships with suppliers, customers, and provincial liquor board buyers, including submissions for new products, tenders, and pricing approvals.
• Collaborate cross‑functionally with marketing, finance, and category teams to identify growth opportunities, overcome strategic challenges, and expand market share.
• Strategically review distribution and rate of sale at retail through the management of the sales team’s promotional efforts, merchandising, and displays.
• Spend time in the field with the sales team to coach, mentor, and develop talent, ensuring high performance and alignment with overall strategy.
• Function cooperatively within a team environment, contribute to company objectives, and lead initiatives that drive organizational growth.

Who You Are

• University degree with 5–7 years of sales experience, including at least 3 years in a team lead or management role within the beverage alcohol or CPG industry.
• Proven leadership experience with the ability to inspire and grow a high-performing sales team.
• Strong existing trade relationships and experience working with Ontario liquor board buyers are highly desirable.
• Analytical, strategic, and growth‑oriented, translating data and market insights into actionable plans.
• Excellent communication, organization, and leadership skills.
• Entrepreneurial, proactive, and comfortable driving change and challenging the status quo.
• Knowledgeable in trade marketing, category management, and commercial finance.
• Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).

What’s in It for You

• Competitive salary plus performance‑based bonus.
• Group benefits and RRSP program.
• Leadership opportunity to shape and grow Ontario’s sales footprint for a premium national wine and spirits portfolio.
• Dynamic, collaborative, and growth‑oriented work environment, with room to influence strategy and make a measurable impact.

Inclusion & Accessibility

EWS is committed to equity, diversity, and inclusion. Applicants from all backgrounds are encouraged to apply. Accommodations are available during the hiring process upon request.

Apply Now

Submit your résumé and a brief cover letter highlighting your experience and interest in leading Ontario sales and growing a premium wine and spirits business.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.