Sales Representative

The Humberview Group; Barrie; On-site; CAD 75,000 - 125,000; Full time

Benefits offered by this job

Referral bonuses up to $2,000

Health, dental, travel, life insurance

RRSP matching

EAP

Team member pricing on vehicles

No Sundays or holidays; long summer +

Job summary

Bayfield Ford Lincoln in Barrie is seeking an experienced Sales Representative to guide customers through the buying journey, from vehicle selection to financing and delivery. You’ll build relationships, drive sales, and contribute to a performance-driven team.

This commission-based role offers earning potential from $75,000 to $125,000 per year, with opportunities to grow based on performance. Training and mentorship are provided, along with robust employee benefits.

Qualifications

• Valid OMVIC certification is required.
• Experience in vehicle sales or customer-facing roles preferred.
• Ability to deliver excellent customer service throughout the buying journey.

Responsibilities

• Develop and maintain full knowledge of products, services, prices and features.
• Deliver excellent customer service throughout the buying journey.
• Assist customers with vehicle selection, leasing, and purchasing options.
• Conduct test drives of vehicles for sale.
• Recommend value-added products and services.
• Maintain professionalism and portray the company positively.
• Provide financial information regarding lease and finance rates.
• Perform other duties as required.

Skills

OMVIC certification

Relationship building

Excellent communication

Self-motivated

Job description

Bayfield Ford Lincoln is looking to add an experienced Sales Representative to their team in Barrie. Bayfield Ford Lincoln is proud to be a member of The Humberview Group, representing 20 dealerships and 18 automotive brands.

In this role, you’ll help customers find the right vehicle by guiding them through every step of the sales journey — from vehicle selection and test drives to pricing, financing, and delivery. If you enjoy connecting with people, building relationships, and working in a performance-driven environment, this could be the opportunity for you.

This is a role where your success is in your hands — the more effort you put in, the greater your earning potential and long-term client base.

Compensation:Commission-based ranging from $75,000 to $125,000 a year - potential to earn more based on performance.

Why Join The Humberview Group?

• Career Growth– Advancement opportunities across 20 stores and 18 brands.
• Rewards & Bonuses– Referral bonuses up to $2,000 and incentive programs.
• Comprehensive Benefits– Health, dental, travel, life insurance, RRSP matching, and an Employment Assistance Program (EAP).
• Training & Mentorship– Learn from experienced leaders who support your growth.
• Exclusive Perks– Team member pricing on vehicles, service, parts, and accessories.
• Lifestyle Benefits– Discounts on brands and gym memberships.
• Great Team Culture– Social events, BBQs, and team outings.
• Work-Life Balance– No Sundays or holidays, plus long summer weekends.

The Humberview Group is one of Ontario’s leading automotive dealer groups and a proud winner of Canada’s Best Managed Companies for 2024, 2025, and 2026.

With over60 years of success, our people and customer relationships continue to drive our growth.

What You'll Do

• Develop and maintain full knowledge of all products, available services, accessories, prices and key features.
• Deliver excellent customer service throughout the buying journey.
• Assist customers with vehicle selection, leasing, and purchasing options.
• Conduct test drives of vehicles for sale.
• Recommend value-added products and services.
• Always maintain professionalism, tact, diplomacy, and sensitivity to portray the company in a positive manner.
• Provide financial information regarding lease and finance rates.
• Performs other duties as required.

What We're Looking For

• Valid OMVIC certification.
• Familiarity with the Ford brand is an asset.
• Professional demeanor, selling style, and appearance.
• Able to build and maintain lasting relationships with customers.
• Exceptional verbal communication and presentation skills.
• Self-motivated, with high energy and an engaging level of enthusiasm.
• Ability to work individually and as part of a team.
• Must possess a valid driver’s license and clean driving record.

Join Our Team

At The Humberview Group, we believe great people create great experiences. We invest in enthusiastic, driven individuals by providing the training, mentorship, and support needed for long-term success.

The Humberview Group is an equal opportunity employer. Accommodations are available upon request throughout the recruitment process. We thank all candidates, but only those selected for an interview will be contacted. Please note, this position is open only to individuals who are legally entitled to work in Canada at the time of application and in the future. The Humberview Group does not provide sponsorship for work permits or immigration support.

About Us

5000 Vehicles. 20 Stores. 18 Brands. 1 promise:Serving you better, each and every day. Since1962, we've grown to become one of the largestdealer groups in Ontario. We serve thousands ofhappy customers every year, thanks to our hugevehicle network, fantastic incentives, and award-winning customer service. We believe world classservice takes world class people, which is why welook to hire individuals who support our servephilosophy.

After so many years working in the automotive industry and with different groups, I must say TheHumberview Group is one the top groups to work for.

It offers a positive environment, great culture, and they respect you and your family time. It'svery well-organized, or better yet, a well-oiled machine

Sean

The Humberview Group is a great place to work! It is a very positive environment and has a goodcorporate culture. I feel that I am able to come to work and perform at my best because mymanagers are very supportive and constructive with all feedback and help me to progress in myrole.

Mary

As an immigrant 4yrs ago, beyond just a workplace, The Humberview Group has become my home away from home.Their commitment to promoting work-life balance is not just lip service but is a part of their culture wherethey go above and beyond ensuring one's growth personally and professionally. Working for HG is not just a job,it’s a fulfilling journey where every Team Member is valued and empowered to succeed.