Sales Merchandiser

Andrew Peller Limited; San Juan de Terranova; Hybrid; CAD 50,000 - 55,000; Full time

Job summary

Andrew Peller Limited is seeking a Sales Merchandiser to drive brand visibility and sell-through of APL wines across retail accounts. You will build displays, apply POS, and help expand product distribution while collaborating with the Key Account Manager to grow market presence.

The role requires presence at multiple locations in the area, with a company car provided. APL values hospitality experience and a proactive, customer-focused mindset to meet targets and drive growth.

Qualifications

• Proven ability to work independently with strong attention to detail.
• Sales experience in retail or hospitality is an asset.
• Knowledge of merchandising, displays, and retail customer traffic is an asset.
• Strong communication skills, enthusiasm, reliability, and a drive to exceed targets.
• A proactive approach to securing product listings and building distribution in existing and new accounts.

Responsibilities

• Build brand awareness and ensure strong sell-through of APL wines through various promotional programs on site.
• Apply POS materials and enhancements of strong programming calendar.
• Build/fill displays, placing products on shelves or in displays for maximum exposure, and ensuring product rotation on a regular basis.
• Assist the Key Account Manager by identifying and acting on business opportunities within the assigned territory.
• Actively seeking and securing new listings for APL wines in retail accounts.
• Expand the number of points of distribution by building relationships with key decision-makers.
• Participate in wine festivals, events, and consumer tastings to promote the APL wine portfolio and increase brand visibility.
• Meet agreed-upon targets and goals effectively and in a timely manner.
• Arrive on time for work and appointments; perform other duties as assigned.
• Promote health & safety culture by ensuring a safe and healthy work environment and EH&S compliance.

Skills

Independent work

Sales experience

Merchandising knowledge

Communication skills

Customer service

Proactive listings

Job description

Posted Tuesday, August 18, 2026 at 4:00 AM

#BeExtraordinary

AtAndrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and

craft beverage company by delivering the perfect brand experience for every

lifestyle and occasion. Through our commitment to excellence, honouring our

roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

Who We Are

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.

We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

Reporting to the Key Account Manager, the Sales Merchandiser will primarily focus on merchandising APL wines to enhance brand visibility and drive strong sell-through across various retail accounts. This role is key in building/filling eye-catching displays, application of POS materials, ensuring prime product placement, and maintaining stock rotation for maximum exposure. In addition to merchandising, the Sales Merchandiser will promote APL wines by actively seeking new product listings and increasing points of distribution in NLC and Express accounts. Working closely with our Key account manager, this individual will play a vital role in expanding APL's leading market presence.

This teammate will be responsible for:

• Building brand awareness and ensuring strong sell-through of APL wines through various promotional programs on site
• Application of POS materials and enhancements of strong programming calendar
• Building/Filling displays, placing products on shelves or in displays for maximum exposure, and ensuring product rotation on a regular basis
• Assisting the Key Account Manager by identifying and acting on business opportunities within the assigned territory
• Actively seeking and securing new listings for APL wines in retail accounts
• Expanding the number of points of distribution by building relationships with key decision-makers
• Participating in wine festivals, events, and consumer tastings during evenings and weekends to promote the APL wine portfolio and increase brand visibility when applicable.
• Meeting agreed-upon targets and goals effectively and in a timely manner
• Arriving at work, appointments, meetings, and all work-related functions on time and as scheduled
• Other duties as assigned by Atlantic Director
• Promoting a health & safety culture by ensuring a safe and healthy work environment through effective operation of the Health and Safety program and compliance with EH&S regulations

The skills, knowledge and experience this teammate will bring:

• Proven ability to work independently with strong attention to detail
• Sales experience in the retail or hospitality industry is an asset
• Knowledge of merchandising, display builds, and retail customer traffic is an asset
• Strong communication skills, enthusiasm, reliability, and a drive to exceed targets
• A proactive approach to securing product listings and building distribution in existing and new accounts
• Exemplary customer service skills including communication, product knowledge, problem solving, and attention to detail
• Flexibility outsideregular business hours

This is a full-time salaried position that will require the teammate to drive to various locations in the area. There is a company car provided. Prior wine education or knowledge is not required but is considered an asset for the position.

Compensation:

$50,000 - $55,000 annually, plus annual bonus eligibility and comprehensive benefits.

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

Accommodation:

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email [e-mail]

Equal Opportunity Employment:

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression,age, record of offences, marital status, family status or disability.

This role is being posted to fill an existing vacancy.